IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2025 Front Row Representative: Daniel Ntumba

My name is Daniel Ntumba and, as a Junior Paid Media Manager at Incubeta, I’m driven by an eagle eye for detail and a relentless urge to optimize everything I get my hands on – from tasks and processes to entire client accounts.

My love for the industry sparked while studying Marketing and Business Management, and it has been my guiding force ever since. After completing my Honours in Business Management, I began my career as an intern at Incubeta, where I quickly progressed into my current role.

Today, I focus on catalysing growth for our clients through smart optimisation, sound strategy, and value-driven engagement, fully embracing the challenge of navigating the fast-moving, ever-changing industry in which we thrive.

What are your passions?

Strategy and research are the fields I’m most passionate about.

What do you hope to achieve through the IAB Front Row?

As a life long learner, I’m always chasing growth and knowledge, and the IAB Front Row – in my opinion – is the prime opportunity available to individuals like myself to learn and develop fresh approaches, creative solutions and critical thinking from a host of diverse industry players. I’m hoping to have my horizons expanded and get a grasp of what’s truly possible in this industry, sharpening my skillset along the way.