IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2025 Front Row Representative: Brittney Gierdien

I’m Brittney Josephine Gierdien – a Digital Mobile Channels Intern at Vodacom, where I contribute to campaign planning and execution, creative briefing and coordination, strategic input, and performance reporting. I also currently support the VodaPay Paid Digital Media team. My role has given me hands-on experience in navigating digital platforms and supporting data-led campaign strategy.

With a Bachelor of Commerce in Digital Marketing and an Honours in Strategic Brand Management, I’m passionate about the intersection of creativity, technology, and strategy, and how these elements come together to build meaningful brand experiences and drive engagement in the digital space.

I’m curious, adaptable, and committed to continuous learning – always eager to translate insight into impactful digital work. I’m excited to learn, collaborate, and be part of a community that is shaping the future of digital in South Africa.