I’m Busi Rooibaard – a passionate junior social media manager driven by the power of storytelling and community building. With a keen eye for trends and a knack for crafting engaging content, my ever-challenging goal is to creating experiences that resonate with audiences. What truly fuels my passion is witnessing the power of content marketing to drive
real results. There’s something incredibly rewarding about seeing a well-crafted campaign resonate with an audience and inspire action.
What is your field of study?
I hold a Bachelors degree in Media, Communication & Culture (2019) and an Honours degree in Applied Language Studies (2020) from the Nelson Mandela
University, with a focus on Public Relations. This academic foundation, combined with my Digital Content and Copywriting certificate from Red & Yellow Creative
School of Business, equips me with a unique skill set to deliver impactful campaigns that resonate with audiences.
What do you hope to achieve through the IAB Front Row?
I’m eager to soak up knowledge from the industry’s best and brightest, connect with like-minded peers, and unlock new career opportunities. I’m ready to level up my
skills and make a splash in the digital world. I can’t wait to see where this journey takes me!