IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2023 Front Row Representative: Mukona-Zwonaka Ligege

I am Mukona-Zwonaka Ligege, a final-year Marketing Communications student at the AAA School of Advertising. My digital marketing journey kicked off when I built my first website and app. That’s when I dove into the nitty-gritty, from short and longtail keyword phrases to crunching data with insights and CRM tools.

What is your field of study?
Mukona-Zwonaka Ligege is a BA Marketing Communications final year student at AAA School of Advertising. Digital Marketing has fueled a spark that simply cannot be dimed as I strive to learn more and grow my knowledge in this space as well as link consumer behavior, creativity and digital marketing to solve problems in both the industry and businesses. This is all thanks to my digital marketing lecturers, Ditumiso Mahlaba and Luyanda Nkohla.

What do you hope to achieve through the IAB Front Row?
I’m firstly greatful and blessed to be apart of the iab front row. I have learned so much already about the industry and how we should apply ourselves. I know that this is only the tip of the iceberg. I aim to grow my knowledge about the industry and find ways to apply myself in innovative way. I believe that iab will give me the opportunity to do so. I’m extremely excited for what’s to come and all the lesson and knowledge I’ll receive through this amazing opportunity.