IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2023 Front Row Representative: Khwezi Madlala

I am Khwezi Madlala, a Communications major from the Free State. I am passionate about showcasing African talent across the globe and am committed to playing my part to amplify African voices. As a content creator, I use my platform to deliver high- quality, authentic storytelling. I look forward to collaborating with other creative individuals who share the same passion for digital marketing.

What is your field of study?
I am currently pursuing Bachelor of Divinity majoring in Communication Science at the University of the Free State. Additionally, I am enrolled in a Design Foundation qualification at Camblish Training Institute. My future aspirations include obtaining a Bachelor of Arts Honours in Communication Science with a specialization in Leadership Communication, this is fueled by my unwavering passion for Communications.

What do you hope to achieve through the IAB Front Row?
I am truly excited about the IAB Front Row program for several reasons. Firstly, as a young, Black media and marketing student, this program provides me with invaluable access to a wide range of industry resources and insiders. This access is crucial in helping me gain a deeper understanding of the industry and its dynamics, while also expanding my professional network. Moreover, I am thrilled about the Front Row program’s commitment to galvanizing transformation in the media and marketing industry. This dedication aligns perfectly with my own aspirations to contribute to a more diverse and inclusive industry. Being part of a program that actively works towards this goal not only inspires me, but also gives me the opportunity to learn from and collaborate with like-minded individuals who share the same vision.