RESEARCH & Measurement Council

Curious by Nature ~ Passionate about Humans ~ Fascinated by all things advertising ~ Philosopher of Life, Tech addict, Caffeine & Wine enthused ~Always Smiling! The Measurement Council is headed up by Clare Trafankowska, Head of Digital Marketing & Paid Media, FNB SA. Previously Clare was Managing Director of iProspect and Vizeum, leading digital performance marketing and media agencies in South Africa, respectively. Prior to that, she headed up Digital across dentsuX and Carat JHB & CPT. She was responsible for driving an integrated strategic digital approach across the company as well as ensuring all teams were equipped to drive digital transformation within their client teams, whilst maintaining a high level of thought-leadership. Clare is passionate about people, media and the development of the next generation of marketeers. She is fascinated by the ever-evolving world of media and takes great pleasure in the constant challenges posed by the disruptive impact that tech regularly has on the world around us. Having stumbled into the industry by accident, the adventure first began with Cinema and events co-ordination; gradually morphing in media owner sales, across first cinema and then into the ‘dark-side’ of digital, with the then resellers of Yahoo, Apurimac Media. With over a decade of experience within the industry Clare’s first foray into the media agency world, was in 2017 and has since developed an insatiable energy for this fast-paced, engaging and highly dynamic environment. She has an innate sense for people and thrives on the energetic buzz experienced when presenting and pitching. With thought-leadership and educational development (of self and those around her) being vital motivators for her, Clare naturally develops and promotes mentorship opportunities wherever she goes. Clare was a part-time lecturer at AAA in 2018; having facilitated the Digital Marketing Strategy NQF 7 course and believes that active contribution in the development of our industry is the only way in which we’ll successfully grow together. With that in mind, Clare is not only a Mentor for the recently launched Female Foundry initiative but is also an #IamRemarkable facilitator (which is a is a Google initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond, encouraging them to push beyond glass ceilings).