BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms
X-ORIGINAL-URL:https://iabsa.net
X-WR-CALDESC:Events for IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Africa/Johannesburg
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0200
TZNAME:SAST
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260813T180000
DTEND;TZID=Africa/Johannesburg:20260813T220000
DTSTAMP:20261025T100508
CREATED:20260625T125701Z
LAST-MODIFIED:20260824T141043Z
UID:8667-1786644000-1786658400@iabsa.net
SUMMARY:Bookmarks 2026:  Awards ceremony
DESCRIPTION:  \nMark your calendar now with the biggest night in the digital media and marketing industry: the 18th Bookmark Awards. \n  \nJoin us on Thursday 13 August 2026 at The Forum at the Campus\, Bryanston as we come together to award and celebrate those who raise the benchmark in digital excellence.  The award-winning digital publishers and creatives will once again showcase their digital mastery. \n  \nFurther details of finalists\, ceremony format\, dress\, etc. will be broadcast as and when they are made available. \n  \nBe sure to subscribe to our newsletter to receive these in good time and keep an eye open for updates on the Bookmarks website. \n  \n  \n  \n📅 Date: Thursday\, 13 August 2026\n🕚 Time: 6pm for 7pm start\n📍 Venue: The Forum at the Campus\, Bryanston \n  \n  \n 
URL:https://iabsa.net/event/bookmarks-2026-awards-ceremony/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2026/06/Bookmarks-2026-Award-ceremony-date-website-image-866-x-200.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260827T110000
DTEND;TZID=Africa/Johannesburg:20260827T120000
DTSTAMP:20261025T100508
CREATED:20260824T150116Z
LAST-MODIFIED:20260825T141756Z
UID:9305-1787828400-1787832000@iabsa.net
SUMMARY:Ep 5: The Augmented Agency - Global Best Practice in the Age of AI
DESCRIPTION:  \nOn Thursday 27 August\, the IAB SA Insights Series 2026 returns with Episode 5: The Augmented Agency – Global Best Practice in the Age of AI.   This event is hosted by the IAB SA Agency Council.  \nArtificial intelligence is moving rapidly from experimentation into the infrastructure of agency work. Across global markets\, agencies are using AI to support research\, strategy\, creative development\, content production\, media planning\, optimisation and measurement. \nThe central challenge is no longer whether agencies should adopt AI. It is how the industry should move from artificial automation to human augmentation. \nWhen AI started changing the agency model\, every market had to figure it out for themselves. Some moved early. Some moved fast. Some learned the hard way. \nAustralia and the UK are among the markets furthest along the journey. Their agencies have already been through the first wave of AI adoption. They have operationalised tools\, rebuilt workflows\, rethought skills and confronted the uncomfortable questions about what AI actually does to client relationships\, to creative value and to the people doing the work. \nSouth African agencies are navigating the same transition. The difference is that we don’t have to navigate it blind. \n  \nThis episode of the IAB SA Insights Series will close that gap when the IAB SA Agency Council hosts a global panel that brings together two of the most authoritative voices on agency transformation in the digital industry: \n✨ Gai Le Roy\n       CEO\, IAB Australia  \n✨ James Chandler  \n      Chief Strategy Officer\, IAB UK  \nBetween them\, they will unpack what is actually happening inside agencies in two of the world’s most advanced digital markets. Not the AI tools story. The transformation story. How agencies are redesigning their operating models\, their talent strategies\, their governance frameworks and their value proposition to clients. \nThey will also be honest about where implementation is going wrong: the mistakes agencies are making\, the gaps between AI’s promise and reality on the ground\, and what a genuinely augmented agency looks like in practice. \n  \nThe central question of the session is one every South African agency leader should be sitting with right now: \nWhat can South African agencies learn from markets that have moved faster and further on this journey? \nWhether you lead\, work in\, buy from\, or are building an agency\, this session will give you a clearer view of where the industry is heading and what you need to do to be ready. \n  \n  \nThe IAB South Africa Insights Webinar Series is brought to you in partnership with\nOrnico\, Everlytic and Special Effects Media South Africa. \n  \n  \n  \n  \n \n \n  \n  \n  \n📅 Date: Thursday\, 27 August 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-5-the-augmented-agency-global-best-practice-in-the-age-of-ai/
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2026/08/Insight-Event-Ep-5-2026-The-Augmented-Agency-Global-best-practice-in-the-age-of-AI-image-1919-x-1000.png
END:VEVENT
END:VCALENDAR