BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms
X-ORIGINAL-URL:https://iabsa.net
X-WR-CALDESC:Events for IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Africa/Johannesburg
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0200
TZNAME:SAST
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260730T110000
DTEND;TZID=Africa/Johannesburg:20260730T120000
DTSTAMP:20261025T105851
CREATED:20260724T152616Z
LAST-MODIFIED:20260728T131822Z
UID:9147-1785409200-1785412800@iabsa.net
SUMMARY:Ep 4: Artifical Intelligence - How Taste and Judgement Create the Advantage
DESCRIPTION:On Thursday\, the IAB SA Insights Series 2026 returns with Episode 4: How Taste and Judgement Create the Advantage over AI. This event is hosted by the IAB SA Media Council. \nArtificial intelligence is rapidly changing how media strategies are researched\, developed\, activated\, optimised and measured. The same models and increasingly similar platform tools are now available to agencies\, brands and individuals across the industry. Access to AI is therefore unlikely to remain a meaningful competitive advantage for long. \nThe differentiator will be what people bring to the technology. \nIn media\, better output depends on the quality of the brief\, the strategic choices made before activation\, the signals selected\, the assumptions challenged and the judgement applied to what the machine produces. AI may generate hundreds of possible audiences\, channels\, scenarios or recommendations\, but it still requires human taste and judgement to decide what is relevant\, distinctive and right for the brand. \nThis panel explores how AI and human intelligence can work together to improve media strategy\, rather than simply making existing processes faster. \n  \nOur panel of speakers: \n✨ Kyle Oosthuizen\n       CEO at Blue Robot Group       \n✨ Graham Denesys \n      Chief Strategy Officer at the Dentsu Media Line of Business \n✨ Courtney-Lee Chapple\n      Director of AI\, Brave Group\n \n \n  \n  \n  \n📅 Date: Thursday\, 30 July 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-4-artifical-intelligence-how-taste-and-judgement-create-the-advantage/
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2026/07/Insight-Event-Ep-4-2026-How-Taste-and-Judgement-Create-the-Advantage-image.png
END:VEVENT
END:VCALENDAR