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DTSTART;TZID=Africa/Johannesburg:20260625T110000
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DTSTAMP:20261026T123835
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SUMMARY:Ep 3: The Next Chapter of Marketing - What really matters?
DESCRIPTION:On Thursday\, the IAB SA Insights Series 2026 returns with Episode 3: The next chapter of marketing – what really matters\, hosted by the IAB SA Brand Council.  AI is no longer just changing how we execute marketing. It is changing what marketing actually is. \nAs agentic systems take on briefs\, generate creative\, personalise at scale and measure impact in real time\, the question facing brand professionals is no longer about efficiency. It is about what remains distinctly human – and why that still matters. \nEpisode 3 of the IAB SA Insights Series 2026 tackles this question head on. The IAB SA Brand Council will unpack how agentic AI is reshaping the discipline of marketing\, from the talent pipeline to the township economy to the evolving role of agencies. \n  \nJoin us as we explore: \n\nThe future of the marketing talent pipeline\, and how expertise is built when AI handles execution\nWhy South Africa’s informal economy is a missing dataset in AI-driven marketing\, and what that means for brands\nThe ethical and commercial obligations brands have toward underrepresented consumers\nWhere agencies genuinely add value as AI reshapes the creative production model\n\n  \nOur panel of speakers: \n✨Masego Motsogi\n      Managing Director\, M+C Saatchi Abel \n✨Sibusiso Mbingo\n      Founding MD and Chief Innovation Officer of Africa AI Growth & Innovation Group \n✨Geoff Masuta \n      Group Head Advertising\, MTN\n \n  \nJoin our panel as they examine what professionals need to do to stay relevant\, effective and competitive in the AI arena. \n  \n  \n📅 Date: Thursday\, 25 June 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-3-the-next-chapter-of-marketing-what-really-matters/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
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