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DTSTART;TZID=Africa/Johannesburg:20260528T110000
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DTSTAMP:20261026T132230
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SUMMARY:Ep 2: Staying Human: Influence in Gen AI
DESCRIPTION:  \nAs AI rapidly reshapes marketing\, media\, and content creation\, the influencer marketing industry is entering a new era of intelligent augmentation. From AI-assisted creator discovery and campaign reporting to synthetic influencers and AI-generated content\, the technology is already embedded within the workflows of brands\, agencies\, and creators alike. \nHosted by the IAB SA Influencer Marketing Committee\, this webinar explores the evolving relationship between automation and authenticity — asking not whether AI belongs in influencer marketing\, but how the industry can use it responsibly\, ethically\, and strategically. \nThe session will unpack how AI is changing influencer workflows\, where human creativity and emotional intelligence still matter most\, and what South Africa needs to do to remain competitive in a rapidly evolving global landscape. Through perspectives from agency leaders and creators working directly within the space\, the conversation will address AI-assisted content creation\, creator authenticity\, disclosure obligations\, synthetic influencers\, AI ethics\, and the future standards required to protect trust within the creator economy. \nKey themes include: \n\nAI as a co-pilot within influencer marketing workflows\nThe balance between automation and authentic storytelling\nAI-generated creators\, disclosure\, and ethical considerations\nThe future of creator and agency skillsets\nHow South Africa can proactively shape AI standards within influencer marketing\nThe IAB SA Influencer Marketing Committee’s commitments around disclosure\, AI literacy\, and industry guidance\n\n  \nOur panel of speakers: \n✨ Casey Mantle\n       Head of Digital @ Special Effects Media \n✨ Thato Rampedi \n       Founder @ Rampedi Media\n \n✨ Amanda Hoosen\n       Digital Marketing Director @ WPP Media \n  \nJoin our panel as they examine what professionals need to do to stay relevant\, effective and competitive in the AI arena. \n  \n  \n📅 Date: Thursday\, 28 May 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-2-2026-from-artificial-automation-to-human-augmentation-staying-human-influence-in-gen-ai/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
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