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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20250605T110000
DTEND;TZID=Africa/Johannesburg:20250605T120000
DTSTAMP:20260827T062254
CREATED:20250603T132555Z
LAST-MODIFIED:20250603T134248Z
UID:6594-1749121200-1749124800@iabsa.net
SUMMARY:Ep 59: IAB SA 2025 - Securing the Digital Ad Eco-system
DESCRIPTION:Wondering how to plug the holes in your programmatic spend? \nJoin IAB South Africa for this essential session as TrustList South Africa launches. \nLearn how it identifies real audiences\, contextually relevant websites and helps you reclaim your Rands lost to tech tax and fake news sites. \nThis session will feature expert insights from: \n\nGeoff Cohen\, Partner at dYdX\,\n​Chris Roper\, Deputy CEO at Code4Africa\, and\n​Adrian Naidoo\, MD of Mindshare South Africa\, joins as a panellist for our Q&A.\n\nWhether you’re a marketer\, agency\, or publisher\, this webinar will equip you with the strategies to maximise ROI and bolster the South African digital ecosystem. \n📅 Date: Thursday\, 5 June\n🕚 Time: 11:00 AM\n📍 Platform: Zoom Livestream \nTime: 11h00 – 12h00\nRegistration is free
URL:https://iabsa.net/event/iab-actionable-insight-webinar-securing-the-digital-ad-eco-system/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2025/06/Insight-Event-Securing-the-Digital-Ad-Eco-system-5-June-2025.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20250731T110000
DTEND;TZID=Africa/Johannesburg:20250731T120000
DTSTAMP:20260827T062254
CREATED:20250724T120339Z
LAST-MODIFIED:20250724T120829Z
UID:6956-1753959600-1753963200@iabsa.net
SUMMARY:Ep 61: What Cannes Told Us - Lessons from the Croisette
DESCRIPTION:The Cannes Lions Festival has always set the benchmark for creative excellence. But beyond the glitz\, the work that rises to the top reveals where the industry is headed\, what audiences value\, how technology is shifting narratives and how agencies must evolve to stay relevant. \nIn the next IAB SA Actionable Insights webinar\, Pippa Misplon\, Managing Director at Retroviral and Head of the IAB Agency Council\, leads the conversation on the lessons learned from the 2025 Cannes Lions Festival and where the digital industry is headed. \nJoining her are three South African creative leaders — each with a unique vantage point from Cannes 2025 — to decode what the trends\, talks and awarded work mean for marketers\, agencies and the digital economy: \n\nCarl Willoughby\, Chief Creative Officer\, TBWA \ Hunt \ Lascaris and Cannes Lions Judge\nSaf Sindhi\, Founder and Chief Creative Officer at Bananas and Cannes Gold Winner\nKoketso Masisi\, Creative Director at Retroviral and Open Chair delegate and Cannes attendee\n\nTune in to explore current trends\, talks and what awarded work can mean for marketers\, agencies and the digital economy. \nSAVE YOUR SEAT\n  \n📅 Date: Thursday\, 31 July\n🕚 Time: 11:00 AM\n📍 Platform: Zoom Livestream \nTime: 11h00 – 12h00\nRegistration is free
URL:https://iabsa.net/event/ep-61-what-cannes-told-us-lessons-from-the-croisette/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2025/07/Insights-Online-Ep-61-What-Cannes-Told-Us-Lessons-from-the-Croisette-Image.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20250911T110000
DTEND;TZID=Africa/Johannesburg:20250911T120000
DTSTAMP:20260827T062254
CREATED:20250827T160656Z
LAST-MODIFIED:20250908T125127Z
UID:7136-1757588400-1757592000@iabsa.net
SUMMARY:Ep 62: From Insight to Impact: How Brands Can Lead with First-Party Data in the New Creative Economy.
DESCRIPTION:  \nJoin us for another insightful session curated by the IAB SA Brand Council where we’ll explore how marketers can develop data strategies that not only comply with evolving privacy standards but also unlock creative potential and strengthen customer relationships. \n  \nExpect practical strategies on:\n▪️Building trust through ethical data practices and value exchange\n▪️Structuring data to inspire creativity in brand–agency partnerships\n▪️Measuring ROI and attribution in a privacy-first world \n\nOur expert speakers:\n▪️Tanya Field: Chief Product Officer and Co-founder at Novatiq\n▪️Tanja de Korte: Managing Director at Rainmaker Media\n▪️Oti Ukubeyinje: Consumer Data Lead at Diageo \n  \n📅 Date: Thursday\, 11 September\n🕚 Time: 11:00 AM – 12 noon\n📍 Platform: Zoom Livestream\nRegistration is free \n  \nREGISTER NOW\n  \n  \n\n\n\n\n\n\n\n  \n\n\n\n\n\n\n\n  \n  \n 
URL:https://iabsa.net/event/ep-62-from-insight-to-impact-how-brands-can-lead-with-first-party-data-in-the-new-creative-economy/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20250925T110000
DTEND;TZID=Africa/Johannesburg:20250925T120000
DTSTAMP:20260827T062254
CREATED:20250922T134537Z
LAST-MODIFIED:20250930T135123Z
UID:7353-1758798000-1758801600@iabsa.net
SUMMARY:Ep 63: Trust is Measured - Elevating Transparency in the Metrics That Matter
DESCRIPTION:  \nJoin us on Thursday\, 25 September at 11 am for our next IAB SA Insights episode\, ‘Trust is Measured: Elevating Transparency in the Metrics That Matter’\, where we explore the current models and methodologies shaping the industry\, uncovering gaps and challenges that hinder clarity and accountability. \n  \n🎙️ Moderated by Danilo Acquisto\, Co-Founder & CEO at Special Effects Media South Africa\, our speakers include: \n  \n\nOresti Patricios\, CEO at Ornico\nJerusha Raath\, Publisher at News24\nHayden Goldberg\, Data & Measurement Lead (LCS) for Sub-Saharan Africa at Google\nLuzuko Tena\, Category Media Lead at Unilever\nRene Fowler\, Head of Integrated Media Operations at Juno\n\n  \n📅 Date: Thursday\, 25 September\n🕚 Time: 11:00 AM – 12 noon\n📍 Platform: Zoom Livestream \n  \nTime: 11h00 – 12h00\nRegistration is free \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-63-trust-is-measured-elevating-transparency-in-the-metrics-that-matter/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20251030T110000
DTEND;TZID=Africa/Johannesburg:20251030T120000
DTSTAMP:20260827T062254
CREATED:20251027T130009Z
LAST-MODIFIED:20251027T135726Z
UID:7454-1761822000-1761825600@iabsa.net
SUMMARY:Ep 64: Past\, Present & Future - Media Transparency in South Africa
DESCRIPTION:  \nFor decades\, media strategy decisions lived in “black boxes”\, where only insiders knew how budgets were allocated and channels selected. But the landscape is changing quickly\, with transparency being essential for smarter\, fairer and more effective strategies. \n  \nJoin IAB South Africa’s next Insights webinar on Thursday\, 30 October at 11 am as we unpack the three phases of media transparency. \n  \nHear from industry leaders shaping the conversation: \n🎙️ Gordon Muller\, Head Coach at The Media Coach\n🎙️ Troy Griffin\, Marketing Lead at Core Group\n🎙️ Chris Botha\, Group MD at Park Advertising \n  \nThis is your chance to explore how transparency can break the cycle of “safe” choices and unlock real growth for South African brands. \n📅 Date: Thursday\, 30 October 2025\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-64-past-present-future-media-transparency-in-south-africa/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2025/10/Insight-Event-Ep64-Media-Transparency-in-South-Africa-Image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20251030T110000
DTEND;TZID=Africa/Johannesburg:20251030T120000
DTSTAMP:20260827T062254
CREATED:20251112T103046Z
LAST-MODIFIED:20251117T163104Z
UID:7605-1761822000-1761825600@iabsa.net
SUMMARY:Ep 65: Agency–Client Partnerships: Models\, Trust\, Creativity
DESCRIPTION:  \nOur next IAB Insights Event has been rescheduled from 27 November to 20 November\, 11:00–12:00 SAST.\n \nWhat does it take to build agency–client relationships that don’t just survive the churn — but thrive on it? \nJoin IAB South Africa and Red & Yellow Creative School of Business at 11 am on 20 November  for a bold conversation on the future of creative collaboration. We’ll unpack how trust\, transparency\, and the right commercial models fuel stronger ideas\, deeper partnerships\, and real business results. \n  \nOur expert speakers:\n✨ Bridget Harpur\n      Head of Marketing: Volkswagen Group Africa \n✨ Alex Goldberg\n      Creative Partner\, Ogilvy South Africa\n      Ranked #1 Creative Director in Africa & Middle East (2024 One Show Awards) \n🎙️ Moderated by:\nNkanyezi Masango\nCreative leader\, keynote speaker\, D&AD Jury President\, Cannes Lions speaker\, and founder of Blackboard Community — championing diversity and opportunity in creativity. \n  \nWhat to Expect:\n▪️The Economics of Collaboration: How billing models shape value and trust.\n▪️Partnership Dynamics: Why brave clients and committed agencies build brands that last.\n▪️Creativity in a Short-Term World: Balancing speed\, effectiveness\, and long-term brand growth. \n  \n💡 When agencies and clients get it right\, creativity flourishes\, results follow\, and everyone wins. \n  \nDon’t miss this deep dive into the art (and economics) of creative partnership. \n📅 Date: Thursday\, 20 November 2025\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-65-agency-client-partnerships-models-trust-creativity/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2025/11/Insight-Event-Ep65-Agency–Client-Partnerships-Models-Trust-Creativity-image-1.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260402T110000
DTEND;TZID=Africa/Johannesburg:20260402T120000
DTSTAMP:20260827T062254
CREATED:20260331T163207Z
LAST-MODIFIED:20260602T151317Z
UID:8106-1775127600-1775131200@iabsa.net
SUMMARY:Ep 1: Upskilling and Building Talent in an AI World
DESCRIPTION:  \nOur opening session for 2026 takes on the talent question head-on: \n“If AI can do the work\, how do we ensure people still learn how the work works?” \n  \nJoin us for the first Insights Event to hear from two leaders who are actively shaping the answer: \n✨ Trenton Birch\n       Futurist & Founder\, Future School AI \n✨ Su Little\n       Digital Marketing & AI Skills Trainer\, Little Digital \n  \nWhether you’re a graduate finding your feet\, a specialist navigating a rapidly changing discipline\, or a senior leader thinking about your team’s capability over the next three years\, this is a conversation you need to be part of. \n  \n  \n  \n  \n📅 Date: Thursday\, 2 April 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-1-2026-upskilling-and-building-talent-in-an-ai-world/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260528T110000
DTEND;TZID=Africa/Johannesburg:20260528T120000
DTSTAMP:20260827T062254
CREATED:20260522T132214Z
LAST-MODIFIED:20260602T151712Z
UID:8278-1779966000-1779969600@iabsa.net
SUMMARY:Ep 2: Staying Human: Influence in Gen AI
DESCRIPTION:  \nAs AI rapidly reshapes marketing\, media\, and content creation\, the influencer marketing industry is entering a new era of intelligent augmentation. From AI-assisted creator discovery and campaign reporting to synthetic influencers and AI-generated content\, the technology is already embedded within the workflows of brands\, agencies\, and creators alike. \nHosted by the IAB SA Influencer Marketing Committee\, this webinar explores the evolving relationship between automation and authenticity — asking not whether AI belongs in influencer marketing\, but how the industry can use it responsibly\, ethically\, and strategically. \nThe session will unpack how AI is changing influencer workflows\, where human creativity and emotional intelligence still matter most\, and what South Africa needs to do to remain competitive in a rapidly evolving global landscape. Through perspectives from agency leaders and creators working directly within the space\, the conversation will address AI-assisted content creation\, creator authenticity\, disclosure obligations\, synthetic influencers\, AI ethics\, and the future standards required to protect trust within the creator economy. \nKey themes include: \n\nAI as a co-pilot within influencer marketing workflows\nThe balance between automation and authentic storytelling\nAI-generated creators\, disclosure\, and ethical considerations\nThe future of creator and agency skillsets\nHow South Africa can proactively shape AI standards within influencer marketing\nThe IAB SA Influencer Marketing Committee’s commitments around disclosure\, AI literacy\, and industry guidance\n\n  \nOur panel of speakers: \n✨ Casey Mantle\n       Head of Digital @ Special Effects Media \n✨ Thato Rampedi \n       Founder @ Rampedi Media\n \n✨ Amanda Hoosen\n       Digital Marketing Director @ WPP Media \n  \nJoin our panel as they examine what professionals need to do to stay relevant\, effective and competitive in the AI arena. \n  \n  \n📅 Date: Thursday\, 28 May 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-2-2026-from-artificial-automation-to-human-augmentation-staying-human-influence-in-gen-ai/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260625T110000
DTEND;TZID=Africa/Johannesburg:20260625T120000
DTSTAMP:20260827T062254
CREATED:20260619T172404Z
LAST-MODIFIED:20260623T133733Z
UID:8641-1782385200-1782388800@iabsa.net
SUMMARY:Ep 3: The Next Chapter of Marketing - What really matters?
DESCRIPTION:On Thursday\, the IAB SA Insights Series 2026 returns with Episode 3: The next chapter of marketing – what really matters\, hosted by the IAB SA Brand Council.  AI is no longer just changing how we execute marketing. It is changing what marketing actually is. \nAs agentic systems take on briefs\, generate creative\, personalise at scale and measure impact in real time\, the question facing brand professionals is no longer about efficiency. It is about what remains distinctly human – and why that still matters. \nEpisode 3 of the IAB SA Insights Series 2026 tackles this question head on. The IAB SA Brand Council will unpack how agentic AI is reshaping the discipline of marketing\, from the talent pipeline to the township economy to the evolving role of agencies. \n  \nJoin us as we explore: \n\nThe future of the marketing talent pipeline\, and how expertise is built when AI handles execution\nWhy South Africa’s informal economy is a missing dataset in AI-driven marketing\, and what that means for brands\nThe ethical and commercial obligations brands have toward underrepresented consumers\nWhere agencies genuinely add value as AI reshapes the creative production model\n\n  \nOur panel of speakers: \n✨Masego Motsogi\n      Managing Director\, M+C Saatchi Abel \n✨Sibusiso Mbingo\n      Founding MD and Chief Innovation Officer of Africa AI Growth & Innovation Group \n✨Geoff Masuta \n      Group Head Advertising\, MTN\n \n  \nJoin our panel as they examine what professionals need to do to stay relevant\, effective and competitive in the AI arena. \n  \n  \n📅 Date: Thursday\, 25 June 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-3-the-next-chapter-of-marketing-what-really-matters/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2026/06/Insight-Event-Ep3-2026-The-Next-Chapter-of-Marketing-What-really-matters-image.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260730T110000
DTEND;TZID=Africa/Johannesburg:20260730T120000
DTSTAMP:20260827T062254
CREATED:20260724T152616Z
LAST-MODIFIED:20260728T131822Z
UID:9147-1785409200-1785412800@iabsa.net
SUMMARY:Ep 4: Artifical Intelligence - How Taste and Judgement Create the Advantage
DESCRIPTION:On Thursday\, the IAB SA Insights Series 2026 returns with Episode 4: How Taste and Judgement Create the Advantage over AI. This event is hosted by the IAB SA Media Council. \nArtificial intelligence is rapidly changing how media strategies are researched\, developed\, activated\, optimised and measured. The same models and increasingly similar platform tools are now available to agencies\, brands and individuals across the industry. Access to AI is therefore unlikely to remain a meaningful competitive advantage for long. \nThe differentiator will be what people bring to the technology. \nIn media\, better output depends on the quality of the brief\, the strategic choices made before activation\, the signals selected\, the assumptions challenged and the judgement applied to what the machine produces. AI may generate hundreds of possible audiences\, channels\, scenarios or recommendations\, but it still requires human taste and judgement to decide what is relevant\, distinctive and right for the brand. \nThis panel explores how AI and human intelligence can work together to improve media strategy\, rather than simply making existing processes faster. \n  \nOur panel of speakers: \n✨ Kyle Oosthuizen\n       CEO at Blue Robot Group       \n✨ Graham Denesys \n      Chief Strategy Officer at the Dentsu Media Line of Business \n✨ Courtney-Lee Chapple\n      Director of AI\, Brave Group\n \n \n  \n  \n  \n📅 Date: Thursday\, 30 July 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-4-artifical-intelligence-how-taste-and-judgement-create-the-advantage/
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260813T180000
DTEND;TZID=Africa/Johannesburg:20260813T220000
DTSTAMP:20260827T062254
CREATED:20260625T125701Z
LAST-MODIFIED:20260824T141043Z
UID:8667-1786644000-1786658400@iabsa.net
SUMMARY:Bookmarks 2026:  Awards ceremony
DESCRIPTION:  \nMark your calendar now with the biggest night in the digital media and marketing industry: the 18th Bookmark Awards. \n  \nJoin us on Thursday 13 August 2026 at The Forum at the Campus\, Bryanston as we come together to award and celebrate those who raise the benchmark in digital excellence.  The award-winning digital publishers and creatives will once again showcase their digital mastery. \n  \nFurther details of finalists\, ceremony format\, dress\, etc. will be broadcast as and when they are made available. \n  \nBe sure to subscribe to our newsletter to receive these in good time and keep an eye open for updates on the Bookmarks website. \n  \n  \n  \n📅 Date: Thursday\, 13 August 2026\n🕚 Time: 6pm for 7pm start\n📍 Venue: The Forum at the Campus\, Bryanston \n  \n  \n 
URL:https://iabsa.net/event/bookmarks-2026-awards-ceremony/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2026/06/Bookmarks-2026-Award-ceremony-date-website-image-866-x-200.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260827T110000
DTEND;TZID=Africa/Johannesburg:20260827T120000
DTSTAMP:20260827T062254
CREATED:20260824T150116Z
LAST-MODIFIED:20260825T141756Z
UID:9305-1787828400-1787832000@iabsa.net
SUMMARY:Ep 5: The Augmented Agency - Global Best Practice in the Age of AI
DESCRIPTION:  \nOn Thursday 27 August\, the IAB SA Insights Series 2026 returns with Episode 5: The Augmented Agency – Global Best Practice in the Age of AI.   This event is hosted by the IAB SA Agency Council.  \nArtificial intelligence is moving rapidly from experimentation into the infrastructure of agency work. Across global markets\, agencies are using AI to support research\, strategy\, creative development\, content production\, media planning\, optimisation and measurement. \nThe central challenge is no longer whether agencies should adopt AI. It is how the industry should move from artificial automation to human augmentation. \nWhen AI started changing the agency model\, every market had to figure it out for themselves. Some moved early. Some moved fast. Some learned the hard way. \nAustralia and the UK are among the markets furthest along the journey. Their agencies have already been through the first wave of AI adoption. They have operationalised tools\, rebuilt workflows\, rethought skills and confronted the uncomfortable questions about what AI actually does to client relationships\, to creative value and to the people doing the work. \nSouth African agencies are navigating the same transition. The difference is that we don’t have to navigate it blind. \n  \nThis episode of the IAB SA Insights Series will close that gap when the IAB SA Agency Council hosts a global panel that brings together two of the most authoritative voices on agency transformation in the digital industry: \n✨ Gai Le Roy\n       CEO\, IAB Australia  \n✨ James Chandler  \n      Chief Strategy Officer\, IAB UK  \nBetween them\, they will unpack what is actually happening inside agencies in two of the world’s most advanced digital markets. Not the AI tools story. The transformation story. How agencies are redesigning their operating models\, their talent strategies\, their governance frameworks and their value proposition to clients. \nThey will also be honest about where implementation is going wrong: the mistakes agencies are making\, the gaps between AI’s promise and reality on the ground\, and what a genuinely augmented agency looks like in practice. \n  \nThe central question of the session is one every South African agency leader should be sitting with right now: \nWhat can South African agencies learn from markets that have moved faster and further on this journey? \nWhether you lead\, work in\, buy from\, or are building an agency\, this session will give you a clearer view of where the industry is heading and what you need to do to be ready. \n  \n  \nThe IAB South Africa Insights Webinar Series is brought to you in partnership with\nOrnico\, Everlytic and Special Effects Media South Africa. \n  \n  \n  \n  \n \n \n  \n  \n  \n📅 Date: Thursday\, 27 August 2026\n🕚 Time: 11 AM\n📍 Platform: Zoom Livestream \nRegistration is free \n  \n  \nREGISTER NOW\n  \n 
URL:https://iabsa.net/event/ep-5-the-augmented-agency-global-best-practice-in-the-age-of-ai/
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