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X-WR-CALNAME:IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20241128T110000
DTEND;TZID=Africa/Johannesburg:20241128T120000
DTSTAMP:20260827T071243
CREATED:20241125T090004Z
LAST-MODIFIED:20241127T134249Z
UID:5426-1732791600-1732795200@iabsa.net
SUMMARY:ep 56: IAB SA 2024 - A Year in Review and the Road Ahead
DESCRIPTION:Join us on 28 November for an exclusive IAB South Africa Report Back webinar\, where committee representatives and leaders will reflect on their achievements in 2024 and share exciting plans for 2025. \n  \nThis is your opportunity to hear directly from the IAB’s committees about key projects\, industry insights\, and future-focused initiatives aimed at advancing the local digital marketing and media industry. Whether you’re looking to stay informed or contribute to the conversation\, this webinar is a must-attend! \n  \nThe Actionable Insights series remains a core initiative of the organisation’s mandate to drive digital transformation within the South African media and marketing industry and provides a platform for publishers\, agencies\, brands and their employees to take part in tackling important discussions around the changing landscape of digital. \n  \nThe final episode for 2024 will feature: \n\nThe Agency Council’s Oresti Patricios will discuss the organisation’s 2024 aims of enhancing  inclusion\, education and participation within SA’s digital industry\nRene Fowler of the Future Measurement Committee will provide an update on the progress of the Measurement Dashboard and insights on what future evolutions of the Dashboard could entail\nEducation Council Head Su Little will highlight the Council’s strides in addressing skills gaps through innovative initiatives and what the Council has planned for 2025\nIAB SA Executive Director Chris Borain will provide the organisation’s 2025 outlook\, including IAB SA’s goals\, initiatives and opportunities for member involvement.\n\n  \nDetails:\nVenue: Zoom Webinar\nDate: 28 November 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_rRgLKyQxQE69EmWB9WGjOw
URL:https://iabsa.net/event/ep-56-iab-sa-2024-a-year-in-review-and-the-road-ahead/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2024/11/Insight-Event-Ep-56-Year-in-Review-and-the-Road-Ahead-image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240926T110000
DTEND;TZID=Africa/Johannesburg:20240926T120000
DTSTAMP:20260827T071243
CREATED:20240228T085122Z
LAST-MODIFIED:20240228T085424Z
UID:5420-1727348400-1727352000@iabsa.net
SUMMARY:ep 54: H arnessing the Power of Connected TV (CTV)
DESCRIPTION:Embark on a transformative exploration into the realm of Connected TV (CTV) as we uncover its immense potential to reshape the media and marketing landscape. Join us for an event dedicated to unpacking this dynamic topic\, where we will uncover actionable insights to empower the media and marketing industry in harnessing the new power of CTV. \n  \nKey Themes: The CTV Revolution: Explore how Connected TV is revolutionizing the way audiences consume content\, disrupting traditional television models\, and providing marketers with unprecedented opportunities for engagement. \nTargeted Advertising: Delve into the capabilities of CTV advertising in delivering highly targeted\, personalized messages to audiences based on their viewing behaviors\, preferences\, and demographics.\nData-Driven Insights: Unlock the power of data analytics and measurement tools in CTV advertising\, allowing marketers to gain valuable insights into audience engagement\, ad performance\, and attribution. \nCross-Platform Integration: Explore strategies for integrating CTV advertising seamlessly with other digital marketing channels\, such as social media\, display advertising\, and mobile\, to create cohesive\, omnichannel campaigns. \nCreative Storytelling: Discover how brands can leverage the immersive\, high-quality viewing experience of\nCTV to create compelling\, memorable brand stories that resonate with audiences. \nFuture Trends and Innovations: Anticipate emerging trends and innovations in the CTV space\, including advancements in ad tech\, interactive advertising formats\, and programmatic buying\, and explore their implications for media and marketing strategies. \nJoin industry leaders\, innovators\, and thought leaders as we unpack the new power of Connected TV. Gain actionable insights\, practical strategies\, and inspiration to elevate your media and marketing efforts\, drive engagement\, and reach new heights of success in the digital age. \nDetails:\nVenue: Zoom Webinar\nDate: 26 September 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_UtVzcDmAQEG7vTRLYTyuBw
URL:https://iabsa.net/event/ep-54-h-arnessing-the-power-of-connected-tv-ctv/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2024/02/IAB-Actionable-Insights-2024-Content-Brief-3-5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240822T110000
DTEND;TZID=Africa/Johannesburg:20240822T120000
DTSTAMP:20260827T071243
CREATED:20240228T084500Z
LAST-MODIFIED:20240228T084836Z
UID:5415-1724324400-1724328000@iabsa.net
SUMMARY:ep 53: Navigating the Future of New Data Frontiers
DESCRIPTION:We delve into data innovation as we explore the transformative potential of predictive\, automated\, and smart data in the media and marketing landscape. Join us for an immersive event where we unpack this dynamic topic and uncover actionable insights to empower the industry in the era of Generation AI (Gen AI). \n  \nKey Themes: Gen AI’s Data Demands: Delve into the evolving data expectations and consumption patterns of Gen AI\, and understand how predictive\, automated\, and smart data solutions can effectively meet the needs of this digitally native audience.\nPredictive Analytics Unleashed: Explore the power of predictive analytics in forecasting consumer behavior\, trends\, and market dynamics\, enabling marketers to anticipate needs\, personalize experiences\, and drive strategic decision-making. \nAutomated Insights: Harness the capabilities of automated data analysis and reporting tools to streamline workflows\, accelerate data-driven insights\, and empower marketing teams to focus on strategic initiatives and value-added activities. \nSmart Data Applications: Discover how smart data technologies\, including AI-driven algorithms and machine learning models\, are revolutionizing data processing\, interpretation\, and visualization\, unlocking deeper insights and uncovering hidden opportunities for growth. \nData Privacy and Ethics: Navigate the ethical considerations and regulatory challenges surrounding data collection\, usage\, and privacy in the age of Gen AI\, and explore best practices for maintaining trust and transparency in data-driven marketing strategies. \nFuture-Proofing Strategies: Equip marketing professionals with actionable strategies and innovative approaches to leverage predictive\, automated\, and smart data solutions effectively\, driving sustainable growth and competitive advantage in an increasingly data-driven world. \nJoin us as we unpack the new frontiers of data innovation in the era of Gen AI. Gain actionable insights\, practical strategies\, and inspiration to harness the power of predictive\, automated\, and smart data in your media and marketing efforts\, driving engagement\, loyalty\, and business success in the digital age. \nDetails:\nVenue: Zoom Webinar\nDate: 22 August 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_uJIBaurgSfC0h5vOycV6gg
URL:https://iabsa.net/event/ep-53-navigating-the-future-of-new-data-frontiers/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2024/02/IAB-Actionable-Insights-2024-Content-Brief-3-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240725T110000
DTEND;TZID=Africa/Johannesburg:20240725T120000
DTSTAMP:20260827T071243
CREATED:20240718T154911Z
LAST-MODIFIED:20240718T154911Z
UID:5941-1721905200-1721908800@iabsa.net
SUMMARY:ep 52: Unveiling the Creator Economy: Harnessing the Power of Video\, Podcasts\, and Live Streams
DESCRIPTION:Prepare to dive into the dynamic world of the creator economy\, where video\, podcasts\, and live streams are redefining the media and marketing landscape. Join us for an event dedicated to unpacking this transformative topic\, uncovering actionable insights\, and navigating the opportunities and challenges of this burgeoning industry. \n  \nKey Themes: \nThe Rise of the Creator Economy: Explore the evolution of the creator economy and its profound impact on content creation\, distribution\, and monetization\, fueled by the democratization of media platforms and the rise of digital influencers. \nVideo Revolution: Delve into the power of video content as a cornerstone of the creator economy\, driving engagement\, storytelling\, and brand building across diverse platforms\, from YouTube and TikTok to Instagram and beyond. \nPodcast Renaissance: Discover the resurgence of podcasts as a dominant medium for storytelling\, thought leadership\, and audience engagement\, and explore strategies for leveraging this intimate and immersive format in marketing campaigns. \nLive Streaming Boom: Embrace the live streaming phenomenon and its unparalleled ability to foster realtime connections\, authentic interactions\, and community engagement\, revolutionizing content consumption and brand experiences. \nMonetization Strategies: Uncover innovative monetization models and revenue streams within the creator economy\, from brand sponsorships and advertising to subscription-based content\, memberships\, and ecommerce integrations. \nEmpowering Creators: Explore the tools\, platforms\, and resources available to empower creators in building their personal brands\, growing their audiences\, and monetizing their content effectively in an increasingly competitive landscape. \nJoin industry leaders\, content creators\, and marketing experts as we unpack the transformative potential of the creator economy. Gain actionable insights\, best practices\, and inspiration to harness the power of video\, podcasts\, and live streams in your media and marketing strategies\, driving engagement\, loyalty\, and business growth in the digital age. \n  \nDetails:\nVenue: Zoom Webinar\nDate: 25 July 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_f0uo-WP5RqWvwqxznPbCKQ#/registration
URL:https://iabsa.net/event/ep-52-unveiling-the-creator-economy-harnessing-the-power-of-video-podcasts-and-live-streams/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2024/07/Insight-Event-52-25-July-image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240620T110000
DTEND;TZID=Africa/Johannesburg:20240620T120000
DTSTAMP:20260827T071243
CREATED:20240228T075533Z
LAST-MODIFIED:20240228T075940Z
UID:5405-1718881200-1718884800@iabsa.net
SUMMARY:ep 51: Unleashing Creativity - Dynamic Content Generation in the Era of Gen AI
DESCRIPTION:Embark on a transformative journey into the realm of dynamic content generation\, where creativity meets technology to captivate Generation AI (Gen AI) consumers. Join us for an immersive event as we explore this innovative topic and uncover actionable insights to drive success in the media and marketing industry. \n  \nKey Themes: Gen AI’s Content Consumption Patterns: Dive deep into the unique content consumption behaviors and preferences of Gen AI\, and understand how dynamic content generation can effectively engage this digitally native audience.\nThe Power of Personalization: Discover how dynamic content generation enables hyper-personalized experiences\, allowing marketers to tailor messages\, visuals\, and interactions to individual preferences and contexts. \nReal-Time Relevance: Explore the significance of real-time data and contextual cues in driving dynamic content generation\, and learn how agile marketing strategies can leverage this capability to stay relevant and resonate with Gen AI consumers.\nBeyond Traditional Boundaries: Break free from static content limitations and embrace the limitless possibilities of dynamic content generation across various digital channels\, including social media\, \nCreative Collaboration: Foster collaboration between marketers\, creatives\, and technologists to harness the full potential of dynamic content generation\, combining artistic vision with technical expertise to deliver compelling brand narratives. \nMeasuring Success: Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of dynamic content generation initiatives\, and discover insights-driven approaches to optimizing content strategies for maximum impact.\nGain actionable insights\, practical strategies\, and inspiration to elevate your media and marketing campaigns\, drive engagement\, and build meaningful connections. \nDetails:\nVenue: Zoom Webinar\nDate: 20 June 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_P5ZEfKWbQtiGKDNnYT-eXA
URL:https://iabsa.net/event/ep-51-unleashing-creativity-dynamic-content-generation-in-the-era-of-gen-ai/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2024/02/IAB-Actionable-Insights-2024-Content-Brief-3-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240530T123000
DTEND;TZID=Africa/Johannesburg:20240530T153000
DTSTAMP:20260827T071243
CREATED:20240528T120443Z
LAST-MODIFIED:20240528T140156Z
UID:5835-1717072200-1717083000@iabsa.net
SUMMARY:Trusted Brand Round Table:  Navigate the Future of Marketing with First-Party Data
DESCRIPTION:The digital landscape is shifting — and privacy is at the forefront. Marketers face a crucial question: How can we thrive in this evolving environment while staying true to our brands? \nThe IAB South Africa Brand Council invites you to a roundtable discussion to empower you and your brand for the future. Join us as we delve into the power of first-party data and its role in shaping the next chapter of marketing.\nWhen: 12.30 pm on Thursday\, 30 May 2024\nWhere: Mediamark\, 9 Walters Street\, Rosebank \nThe event promises to be an engaging discussion of ideas\, experiences and practical tactics to build a successful marketing strategy in a privacy-conscious world. \n  \nLet’s forge ahead together!
URL:https://iabsa.net/event/trusted-brand-round-table-navigate-the-future-of-marketing-with-first-party-data/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/png:https://iabsa.net/wp-content/uploads/2024/05/Brand-Round-Table-30-May-2024-image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240523T110000
DTEND;TZID=Africa/Johannesburg:20240523T120000
DTSTAMP:20260827T071243
CREATED:20240228T074639Z
LAST-MODIFIED:20240228T074954Z
UID:5400-1716462000-1716465600@iabsa.net
SUMMARY:Ep #50: Hyper personalisation with Gen-AI
DESCRIPTION:Join industry leaders\, innovators\, and thought-provoking speakers as we unravel the intricacies of hyper-personalization with Gen AI\, shaping the future of media and marketing in an increasingly connected world. \n  \n  \nKey Themes:Understanding Gen AI: Explore the characteristics\, preferences\, and behaviors of Generation AI\, the digitally native cohort shaping the future of consumption.\nThe Power of Hyper-Personalization: Uncover how AI technologies enable unprecedented levels of personalization across various media and marketing channels\, revolutionizing customer experiences.\nData-driven Insights: Delve into the role of big data\, analytics\, and machine learning algorithms in deciphering consumer trends and anticipating individual preferences with remarkable accuracy.\nEthical Considerations: Navigate the ethical dilemmas surrounding data privacy\, consent\, and the responsible use of personalization technologies in marketing and media strategies.\nFuture Trends and Innovations: Anticipate emerging trends and innovations in hyper-personalization\, including advancements in AI\, augmented reality\, and immersive storytelling.\nActionable Strategies: Gain actionable insights and practical strategies to harness the potential of hyper-personalization in media and marketing campaigns\, driving engagement\, loyalty\, and business growth.\nDetails:\nVenue: Zoom Webinar\nDate: 23 May 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_pNUBOM–Qy-5mLtldEu2WA
URL:https://iabsa.net/event/ep-50-hyper-personalisation-with-gen-ai/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2024/02/IAB-Actionable-Insights-2024-Content-Brief-3-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240425T110000
DTEND;TZID=Africa/Johannesburg:20240425T120000
DTSTAMP:20260827T071243
CREATED:20240422T153520Z
LAST-MODIFIED:20240422T160349Z
UID:5393-1714042800-1714046400@iabsa.net
SUMMARY:Ep #49: Unlocking the Future: The New Era of Smart Automation and Bots in Marketing
DESCRIPTION:In today’s fast-paced marketing landscape\, new mediums\, tools and business expectations are increasing the complexity faced by marketing teams every day. While automation has improved the ability of businesses to function\, marketing has often been left behind due to its complex\, project driven nature. However\, as with generative AI\, new technologies and improvements mean that significant savings in both time and money can be achieved by marketers through selecting tools and updating their internal processes. \n \n  \nKey Themes:\nThe Evolving Marketing Landscape: Explore the complexities and challenges faced by modern marketing teams amidst the rapid evolution of mediums\, tools\, and business expectations\, and identify the critical role of automation in addressing these challenges.\nHarnessing the Power of Automation: Delve into the transformative potential of smart automation and bots in streamlining marketing workflows\, optimizing resource allocation\, and driving efficiency gains across diverse marketing initiatives. \nFrom Complexity to Simplicity: Learn how advancements in automation technologies are simplifying complex marketing tasks\, enabling teams to focus on strategic initiatives\, creativity\, and value-added activities.\nDriving Business Impact: Uncover real-world examples and case studies showcasing the tangible benefits of smart automation and bots in enhancing marketing ROI\, accelerating time-to-market\, and fostering greater agility and adaptability. \nSelecting the Right Tools: Navigate the landscape of automation tools and platforms\, understand key considerations for selecting the right solutions tailored to your organization’s unique needs\, and uncover best practices for implementation and integration. \nEmpowering The Process: Empower marketing professionals with the knowledge\, skills\, and resources needed to leverage automation effectively\, foster innovation\, and drive sustainable growth in an increasingly competitive market environment.\nJoin industry experts\, innovators\, and thought leaders as we unpack the new era of smart automation and bots in marketing. Gain actionable insights\, practical strategies\, and inspiration to propel your efforts forward and thrive in the digital age. \nDetails:\nVenue: Webinar\nDate: 25 April 2024\nTime: 11h00 – 12h00\nRegistration: https://us02web.zoom.us/webinar/register/WN_bpZDL1D6T9i39lQBPwML4g \n 
URL:https://iabsa.net/event/unlocking-the-future-the-new-era-of-smart-automation-and-bots-in-marketing/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2024/02/IAB-Actionable-Insights-2024-Content-Brief-3-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20240328T110000
DTEND;TZID=Africa/Johannesburg:20240328T120000
DTSTAMP:20260827T071243
CREATED:20240228T071320Z
LAST-MODIFIED:20240228T072405Z
UID:5383-1711623600-1711627200@iabsa.net
SUMMARY:Ep 48: Gen AI Unleashed in Digital Marketing Transformation
DESCRIPTION:Embark on a transformative journey with industry experts as we explore the pivotal role of Generation AI (Gen AI) in reshaping industry landscapes. We dissect the impact of Gen AI on digital marketing strategies and unearth actionable insights to navigate this dynamic paradigm shift. \n  \nKey Themes:\nGen AI Unveiled: Gain deep insights into the behaviors\, preferences\, and expectations of Generation AI\, a generation born into a digitally immersive world\, and understand their influence on digital marketing trends.\nThe Digital Frontier: Explore how Gen AI’s unprecedented digital fluency and tech-savvy nature are driving fundamental changes in consumer engagement\, content consumption patterns\, and brand interactions.\nPersonalization Redefined: Delve into the realm of hyper-personalization and discover how Gen AI’s demand for tailored experiences is reshaping digital marketing strategies\, from content creation to customer journey mapping. \nData-Driven Decisions: Unlock the power of data analytics\, machine learning\, and AI-driven insights to decode Gen AI’s digital footprint\, anticipate their needs\, and craft targeted marketing campaigns that resonate deeply.\nAuthentic Engagement: Explore the importance of authenticity\, transparency\, and purpose-driven storytelling in capturing Gen AI’s attention and fostering meaningful connections amidst a cluttered digital landscape. \nFuture-Proof Strategies: Equip yourself with actionable strategies and innovative approaches to harness the potential of Gen AI in digital marketing transformation\, driving sustainable growth and competitive advantage.\nJoin industry pioneers\, thought leaders\, and digital marketing experts as we unravel the nuances of Gen AI’s impact on digital marketing transformation. Leave inspired and empowered with practical insights to navigate the evolving digital landscape and propel your marketing efforts into the future. \nDetails:\nVenue: Zoom webinar\nDate: 26 March 2024\nTime: 11h00 – 12h00\nRegistration Link: https://us02web.zoom.us/webinar/register/WN_Sg94TT5RSsqowa0voQDRcQ
URL:https://iabsa.net/event/ep-48-gen-ai-unleashed-in-digital-marketing-transformation/
LOCATION:In-person Event\, The Forum at the Campus\, Bryanston\, Sandton\, Gauteng\, South Africa
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2024/02/IAB-Actionable-Insights-2024-Content-Brief-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20231026T110000
DTEND;TZID=Africa/Johannesburg:20231026T170000
DTSTAMP:20260827T071243
CREATED:20231004T100154Z
LAST-MODIFIED:20231004T100719Z
UID:1018-1698318000-1698339600@iabsa.net
SUMMARY:Insight Event #45: Content Creators in the Future of Influencer Marketing
DESCRIPTION:Join us at 11am on Thursday\, 26 October for another Insight Event where we explore the evolution of influencer marketing\, the impact of the shift toward the creator economy\, and what this new landscape means for the industry.
URL:https://us02web.zoom.us/webinar/register/WN_G0Pb0O-JQq-GH2b57PzHUA#/registration#new_tab
ATTACH;FMTTYPE=image/jpeg:https://iabsa.net/wp-content/uploads/2021/11/img4-min.jpg
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