IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

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ep 55: Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping

October 24 @ 11:00 am - 12:00 pm

Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping
We unveil the future of media and marketing.
Join us for an event dedicated to unpacking this dynamic topic, where we will explore actionable insights to empower the industry in creating meaningful connections with consumers.


Key Themes: Immersive Brand Experiences: Delve into the world of immersive storytelling, experiential marketing, and interactive brand experiences that captivate audiences and foster deeper engagement and brand loyalty.

Ethical AI in Marketing: Navigate the ethical considerations and responsibilities associated with the use of artificial intelligence in marketing, ensuring transparency, fairness, and respect for consumer privacy and autonomy.

Enhanced Customer Mapping: Harness the power of advanced data analytics, predictive modeling, and customer journey mapping to gain a deeper understanding of consumer behavior, preferences, and needs, and deliver personalized experiences at every touchpoint.

Human-Centric Design: Explore the importance of human-centric design principles in crafting immersive brand experiences and leveraging AI technologies to enhance customer interactions, building trust and empathy with consumers.

Innovation in Action: Showcase real-world examples and case studies of brands leveraging immersive experiences, ethical AI, and customer mapping to drive business growth, foster brand advocacy, and create lasting impact.

Future-Proof Strategies: Equip marketing professionals with actionable strategies, best practices, and innovative approaches to harness the potential of immersive brand experiences, ethical AI, and enhanced customer mapping, driving sustainable growth and competitive advantage in a rapidly evolving landscape.

Venue: Zoom Webinar
Date: 24 October 2024
Time: 11h00 – 12h00
Registration: https://us02web.zoom.us/webinar/register/WN_jri-lO5fSUa2CuLC-jgJuA


October 24
11:00 am - 12:00 pm