IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

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Bookmarks 2025 - 3 Days Left!

The deadline for submission and finalisation of your entries is at midnight on 25 April. Late entries will not be considered. Don’t miss this opportunity to be recognised for digital excellence in South Africa.

SUBMIT YOUR BEST WORK HERE

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6 Key Trends Impacting Influencer Marketing

While 98% of marketers feel that influencer marketing is effective, less than 1% of agencies are spending a proportional amount on it. As a result, brands need to find new methods of harnessing this channel creatively, effectively, and ethically. Find out more here.

PRESS RELEASE

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IAB Australia Internet Advertising Revenue Report

According to the IAB Australia 2024 Internet Advertising Revenue Report released in February, the Australian internet advertising market has grown 11.1% year-on-year to reach $16.4bn spend during Jan – Dec 2024. Search and Directory listing revenue dominates the spend, with investment in video advertising and audio advertising showing the greatest growth in 2024.

IAB Australia Adspend Report

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2025 Bookmark Awards: New Jury President announced

The IAB SA is pleased to announce that the 2025 Bookmark Awards season will kick off in late January under the helm of our new Bookmarks Jury President, Elizabeth Mokwena, Home Care Executive Marketing Director for Unilever Africa. The awards ceremony is expected to be held in August.

BOOKMARKS 2025

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The Bookmark Awards 2024 – Tickets Now Open!

Best practices for influencer marketing in South Africa - Now publicly available

Having recently released the South African Content Creator Charter, the IAB SA Digital Influencer Marketing Committee has made publicly available the 2023 “Best practices for influencer marketing in South Africa”. Accessibility is no longer restricted to IAB members only. Download your copy here.

IAB GUIDELINES

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The Bookmark Awards 2024 – Tickets Now Open!

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New Content Creator Charter Aims to Establish Trust And Transparency

With concerns about unethical practices commonplace in the global influencer industry, the IAB SA Influencer Marketing Committee, in collaboration with ARB, has launched the country's first Content Creator Charter. We spoke to Bizcommunity ...

PRESS RELEASE

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South African Content Creator Charter

In collaboration with the Advertising Regulatory Board, the IABSA Digital Influencer Marketing Committee has released the South African Content Creator Charter to help guide the content creator and digital influencer sectors in building a healthy and trustworthy industry.

IAB GUIDELINES

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2024 IAB Online AdSpend Report: Now released

This year’s IAB SA-PWC Online Adspend Report shows a significant increase in digital advertising in South Africa. This rise is driven by business-oriented trends and confirms last year’s forecast of a greater expansion of online advertising. Our Press Release gives more details. IAB members can access the full report in the Members’ Portal.

2024 IAB ONLINE ADSPEND REPORT / PRESS RELEASE

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IAB South Africa

The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.

There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.

IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.

IAB Knowledge Centre >

Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.

IAB Actionable Insights >

IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.

IAB Industry Measurement >

Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.

IAB Bookmark Awards >

Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.

Latest from IAB

Year in Review: Letter from IAB SA Executive Director

As the year draws to a close, IAB SA Acting CEO, Chris Borain, takes a brief look at the accomplishments of, and initiatives taken in, 2024 and gives a broad outline of the focus areas for the new year.

IAB South Africa Announces 2025 Bookmark Awards Season and New Jury President

The IAB SA is pleased to announce that the 2025 Bookmark Awards season will kick off in late January. We are also privileged to introduce our new Bookmarks Jury President, Elizabeth Mokwena. Elizabeth is the seasoned brand builder and Home Care Executive Marketing Director for Unilever Africa. She takes the baton from Khensani Nobanda,...

IAB South Africa Welcomes New Y-Council Members to Drive Youth Engagement and Industry Innovation

IAB South Africa is pleased to announce the 2025 cohort of its Youth Action Council (Y-Council), a group of 15 young professionals under 35 who will play a pivotal role in driving youth engagement and innovation in the digital media and marketing sector. The Y-Council has made significant strides since its inception in 2020,...

Knowledge Centre

Our subject matter experts work across the digital media and marketing media ecosystem to develop best practices and solutions that improve business outcomes for the interactive advertising industry.