The State of Social Media in South Africa

by Darsana Vijay

Brought to you by: Unmetric & Whysatisfy

An analysis of South Africa’s 50 most valuable brands revealed that 45 out of 50 brands have an active social media presence on one or more social networks. However only 36% of these brands had accounts on Facebook, Twitter, Instagram and Youtube. Most notably, Instagram was the least preferred social network for brands despite the higher than average engagement other brands experience on this platform.

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