In the world of digital marketing in 2017 there is an increasing focus on transparency and performance. Since the beginning of digital advertising/marketing, a key selling point has always been measurability, yet this seldom filters through to clients in any meaningful way.
One area that this is especially an issue is in search marketing and in specific the field of SEO. For many clients, the performance of their SEO campaign remains a mystery beyond the standard (and let’s be honest) less than useful metrics like ranking position. Until now there has not been an easy and visual way to view SEO performance from a business perspective and to supply data that for a marketing manager or business owner can guide and inform actual business strategy and decisions