Technology developments have had a profound effect on emerging economies in Africa. The widespread adoption of mobile phones, in particular, has seen a proliferation of new and innovative ways for businesses to reach and engage their customers, and for governments to provide services to their citizens. In other parts of the world, we talk about technology with reference to disruption – the disruption of communication methods, business models, even entire industries. Given the dramatic changes we’re seeing closer to home, it’s perhaps more accurate to frame the conversation in terms of transformation.
Accenture Interactive, Diamond Sponsor for the IAB Digital Summit, has announced that Didier Uljasz will be the keynote speaker at the IAB Digital Summit 2017. Uljasz, Managing Director at Accenture Interactive, is the Head of the agency’s Personalisation practice across EALA and Digital Marketing Lead for Middle East, Africa, Russia and Turkey. He will bring deep experience on channeling detailed customer data for tangible business impact.
With his background as a data scientist, Uljasz has worked with global clients on several large-scale digital transformation programs in sectors spanning retail, automotive, telecoms, media and banking. These engagements often have the common objective to transform big data into actionable insights that lead to value for businesses and their customers.
Alexandra Salomon is a veteran in online marketing, global advertising, digital publishing/media, and international business. She has worked for leading brands including AOL, Overture, Yahoo, and LivingSocial, as well as start-ups and consulting services.
A career in digital holds rich potential for success and growth in the information age. Our technology evolves by the second, yet the real potential lies in the people behind the technology. As digital impacts the lives of every human being in some way, it is essential that our engineers, managers, developers and marketers are as diverse as the society they serve.
By Chris Borain, Chairman of the IAB SA
We have reached a critical juncture for digital, both locally and globally. Digital has evolved from one aspect of the media mix to a powerful, pervasive medium with an influence that cannot be ignored.
The PwC Media Outlook for 2016-2020 shows that mobile access has impacted several billion people in less than five years. In comparison to the 20m people impacted over 60 years by the industrial revolution, it is clear that digital is the driver for rapid change in human history. This is an exciting time, and an opportunity for publishers, brands and agencies to collaborate to create a digital landscape that is fair, measurable and constructive.
IAB Digital Summit powered by Accenture Interactive, click here for more info.
By John Sanei
As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.
Digital is the hot topic impacting all aspects of the South African consumer experience, from advertising to business.
As a high growth, vastly influential sector, digital needs to undergo ongoing and conscious transformation. The IAB SA champions diversity in digital, which is apparent in the program for the IAB Digital Summit, coming up on 16 March at The Galleria, Sandton. The speaker list is deliberately focused on providing a platform for female digital leaders, and experts of all ethnicities.
Ticket sales opened today for the third annual IAB Digital Summit coming up on 16 March. The highly anticipated line-up features a mix of global digital heavyweights and local industry pioneers including Ferial Haffajee, Editor at Large for HuffPostSA; John Sanei, Trend Specialist and founder #Trenovate; Jessy Severins, Ad and Operations Manager for Gumtree; and Lee Naik CEO for TransUnion Africa. Speakers will continue to be announced over the next few weeks.
While this promises to be the best Summit to date, ticket prices remain unchanged thanks to partnerships with heavy-hitting sponsors.