Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 2 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.
Scott Julian, Effective Measure CEO, said: “Greg joins Effective Measure at a crucial time as we work towards releasing Dashboard 2.0. His experience working with publishers and his knowledge of the South African digital ecosystem makes him an extraordinary fit for Effective Measure.”
“We are extremely pleased to be welcoming him to the Effective Measure team.”
As the digital landscape is always evolving, it’s important that measurement matches this environment. The IAB SA and Effective Measure have decided to update the Digital Industry Survey, to ensure it is consistent with the current South African digital environment.
Nicolle Harding, the South African country manager at Effective Measure, is a seasoned media professional having spent the past 10 years building key relationships across the globe. Her passion for anything digital has cemented her keen interest in keeping abreast of global trends, with a particular focus on mobile.