The winners of the IAB Bookmark Awards were announced to a packed audience of the digital industry’s finest at The Galleria, Sandton last night. South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation.
Josephine Buys, CEO of the IAB SA says, “Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening. We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”
South African agencies, publishers, marketers and individuals brought talent and digital innovation in spades to the IAB Bookmark Awards this year. Following several weeks of judging, the panel has narrowed down the record number of entries into a list of official finalists.
Josephine Buys, CEO of IAB SA says, “We are thrilled with the response to the IAB Bookmark Awards this year. Each entry tells a unique story of how digital can be used to achieve relevant, lasting results in multiple sectors.”
Ticket sales opened today for the third annual IAB Digital Summit coming up on 16 March. The highly anticipated line-up features a mix of global digital heavyweights and local industry pioneers including Ferial Haffajee, Editor at Large for HuffPostSA; John Sanei, Trend Specialist and founder #Trenovate; Jessy Severins, Ad and Operations Manager for Gumtree; and Lee Naik CEO for TransUnion Africa. Speakers will continue to be announced over the next few weeks.
While this promises to be the best Summit to date, ticket prices remain unchanged thanks to partnerships with heavy-hitting sponsors.
The entries are in, the coffee’s been brewed. South Africa’s leading industry players have begun to judge which contenders will scoop a coveted Bookmark Award in 2017. This round will be concluded by 13 February. The team of judges, led by Jury President John Dixon, features more diverse digital leaders than ever before.
CEO of IAB SA, Josephine Buys says “This year’s judging team has expanded to include essential players in the digital landscape including gamers, innovators, engineers and social media experts.”
While digital excellence is usually associated with technical innovation, content is the real differentiator between a successful or unsuccessful digital campaign. As agencies, marketers and publishers put together their submissions before the final IAB SA Bookmarks 2017 deadline of 25 November, an understanding of content is more relevant than ever.
IAB SA CEO, Josephine Buys says, “In South Africa, we have reached an interesting crossroads rich in opportunity. Audiences no longer want to passively receive messages from brands. They want to brands to engage with them and add real value to their lives.”
Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020 according to IAB SA Internet advertising revenue report. With mobile traffic booming, digital advertising across these platforms is fast-becoming the most relevant way to engage with customers intimately and on their terms.
While access to data still remains a barrier in South Africa, the report notes that more affordable services, lower data costs and faster mobile data will bring more users onto mobile phones for longer. In fact, a 2015 Effective Measure study notes that 46% of South Africans using the Internet have at least three cellphones in their household.
The IAB SA Bookmark Awards 2017 are recognising South Africa’s brightest young digital talent.
“Digital is, by nature, a playground for young creativity. We are excited to review and recognise the many ways in which emerging talent is contributing to the industry and shaping its future,” says Josephine Buys, CEO for IAB SA. “We look forward to awarding tomorrow’s talent and watching these digital stars rise.”
What better way to start your career in digital than being recognised as a young digital pioneer? If you are studying a digital course at an institution including marketing and related disciplines such as UX and your work is making waves, this is the category for you to be recognised in.