Bookmarks 2016: Entry Guide

IT IS ESSENTIAL THAT ALL ENTRANTS READ THIS BEFORE ENTERING THE BOOKMARKS. IF YOU DON’T, YOU WILL PROBABLY LOSE, AND NO ONE LIKES A LOSER.

Quick guide to entering the Bookmarks

STEP 1: Read the rules. PLEASE READ ALL THE RULES. PROPERLY. PREFERABLY MORE THAN ONCE. Absolutely nothing can be entered that has not been approved and that has not been commercially published, launched or aired.

STEP 2: Check the categories and fees. Make sure you enter your work in the correct categories and check the entry fees. The Bookmark Awards will endeavour to move entries to more appropriate categories during entry processing and prior to judging. However, it remains your responsibility. During judging, the jury are not allowed to move entries between categories.

STEP 3: Entry creation. Each category has different information that needs to be captured, including supporting media and documents, and an optional online entry site. Please check the entry form and rules to ensure you’re ready to upload your entry.

STEP 4: Prepare your “one-pager” and “results” documents. This year we are expecting two documents attached to every entry: a “one-pager” that will be used during filter judging and a “results” document that clearly proves the success of your entry. Failure to produce compelling documents will give your entry little chance of winning.

STEP 5: Submit your entry online. Create an entry on the online system, choose a category and fill in the relevant information in the form. Entries can be edited at any stage before submission. Refer to the “Create entry help” section below for detailed instructions.

STEP 6: Upload digital media and supporting documents. All electronic media and documentation must be uploaded via the entry system.

STEP 7: Get help! If you need help at any stage, call us on +27 11 475 4258 or send an email to info@iabsa.net. If you are unsure which category to enter your work into, or how to prepare your entry, our team will assist you and give you guidelines.


Entry guide

1. Who can enter?
All agencies, publishers, production companies, software developers, brands and anyone else who works in the digital space, regardless of whether they are IAB SA members or not – if they comply with the criteria relating to specific categories. Entries that are deemed offensive or contain material amounting to hate speech may be rejected at the jury president’s discretion.

2. Categories
Entries may be submitted into any category, and into multiple categories. However, the Bookmarks jury president reserves the right to remove or reassign entries that are not relevant to the original category entered. Judges may not move entries during judging. No refund will be provided for work that is entered incorrectly. Categories with insufficient entries may be cancelled by the jury president and fees refunded.

3. Period of flighting
Entries must have been live, to their intended audience, during the period October 1 2014–November 15 2015, and an entry may only be submitted into one Bookmark Awards year, unless meeting the conditions below.

Entries (in particular platforms, publications and apps) may be re-entered if there has been a material innovation or change to the entry over that entered in previous years. The onus would be on the entrant to demonstrate clearly to the judges how the current entry under review differs from that entered previously.

4. Region
Work entered must have been developed for an African or South African audience; or by an African or South African agency for any audience. In the case of Craft awards, the person or team entered must be South African permanent resident/s.

5. The “one-pager”
A “one-pager” must be submitted with all entries, and entries which do not include a document containing this information be disqualified. Please see the “one-pager” guidelines below.

6. Permission, accreditation and recognition in the case of multiple contributors
All entries are deemed to have the prior permission and sanction of the client/owner of the work, and the entrant needs to ensure that the commissioning client retains the intellectual rights to use the respective brand/related material.

Entrants need to produce clear evidence, if required. The jury president may contact the client to establish the above.

The Bookmarks is conducted in the spirit of transparency and fair recognition. Full accreditation of all major contributors must be provided by the entrant. Joint entries are also acceptable (although only one award will be presented). Should more than one party intend entering the same work, this must be settled between the parties prior to submission. If two entrants submit an entry, only the first entry received will be accepted. Neither the jury nor the IAB SA will act as mediator between conflicting parties.

7. The “one-pager”
This year sees the introduction of an “in or out” filtering stage of judging. The intention behind filtering the entries in this round is that the judges are then able to devote the majority of their time to considering the best entries in each category.

In stage one, judges will base their decision SOLELY on the “one-pager” and it is therefore critical that your “one-pager” does your work justice. Consider carefully therefore what you need to tell the judges in order to persuade them that it’s worth moving your entry forward into the second round.

Slightly different information will be appropriate for the various categories, but you MUST include:
– the title and description of the work;
– a written motivation for why it is awards-worthy (remember, the Bookmarks awards both innovation and effectiveness, so telling us what amazing things the campaign achieved is key); and
– a representative work visual (if applicable), like a screengrab or an example banner.

8. Supporting material and performance measurement
Entries and supporting material, submitted directly or via links, may not be embellished or altered after the final closing date. Shortlisted and winning entries that have been tampered with, or do not correspond with the original submission, may be disqualified. Budget, results and performance criteria should be verified by detailed, independent sources. Poorly supported or false claims may result in an entry being marked down or disqualified.

As a general guide, please adhere to the following regarding access and formats:
– The entry URL/s must lead directly to the work.
– Ensure logins or passwords, if required, are supplied and active.
– We don’t accept physical material (CDs etc).
– Websites and supporting media must be viewable in common web formats.

9. Channel limitations
All entries need to be in line with the relevant promotional guidelines and limitations of that channel – ie, Facebook promotional guidelines will need to be adhered to when taking into consideration the success of a campaign or community building.

10. Other supporting material
Once an entry moves through round-one judging, the judges may then review the other submitted material.

Entry URL: entrants who wish to present their work online may choose to make an entry site or URL that navigates the judge through all relevant material. This could include screen grabs, banners, case videos, write-ups and testimonials. Be realistic, however, about how much time judges have to view your work. The judges have no obligation to review your entire submission and experience shows that a short, punchy entry beats a 10-minute case video every time!

Supporting material: if you do not wish to make an entry site, you may attach your material as a PDF. This should include all relevant information about the work – sufficient to give a judge a clear idea of what you have done, and why. For some categories this might just be a document with no visuals. Again, be realistic about judges’ time. Brevity is your friend.

Evidence of results: The Bookmarks is a show committed to awarding work that has delivered results. Other than Craft and Special Honours, all categories are 40% judged on results achieved. Results are NOT screen grabs of your Google Analytics dashboard.

The judges typically consider the following:
– whether the entry was indeed meaningful to the client or business;
– whether the results submitted are relevant to the specific category being reviewed; and
– whether the results submitted represent an efficient use of the client’s budget (return on investment is therefore key).

Motivation (Special Honours only): In brief, why are you nominating this person or company for the award? Convince us.


How judging works

Judging process

Judging takes place in two rounds:

1. Online: The judges log in via a judging system and will begin by reading the “one-pagers” supplied. Thereafter they will view the material in more depth for those entries that they believe have a strong chance of progressing through the competition. THE JUDGE IS UNDER NO OBLIGATION TO READ ALL OF YOUR DOCUMENTS OR WATCH ALL OF YOUR VIDEOS.

2. On-site: The judges convene for two days of intense judging to score all finalists. Scoring is secret and only the jury president will know at the end of the judging who the winners are.

Judges are recused from judging their own work, or work that presents a conflict of interest. In round 2, recused judges are physically absent and do not participate in the discussions. In facilitating round 2, the jury president will be assisted by three additional jury chairs. To ensure neutrality, neither the president nor chairs judge entries. Their role is to manage the judging process, and to ensure fairness and equal application of the entry criteria and competition rules.

The jury president, solely, retains a collective, aggregated view of results and determines the award thresholds.

The awards

Based on the criteria, entries are narrowed down to a shortlist before final evaluation by the judges. This shortlist will be released prior to the Bookmarks show.

The final score then determines their qualification for bronze certificates, or silver, gold or perspex (for special honours) pixels.

Shortlisted entries do not automatically qualify for an award. Self-promotional work will not be eligible for gold pixels.


Create entry help

How to create an entry

  1. Create a new entry: click on Submit Entry and choose New Entry. Then choose the category that you would like to enter your work into. Enter the details of your entry, including a description and credits. IMPORTANT: you can save your incomplete entry form at any point and return at a later stage.
  2. You will have the option to upload and add media to your entries during this process (video files, audio files, jpegs). You can also add media at a later stage.
  3. Before payment you have the opportunity to review your entries . You can also edit, delete or add entries at this point.
  4. Once you’ve created and checked all your entries, you can proceed to payment. Payment can only be by bank transfer.
  5. You can log back into the system at any stage after payment to review your entries in the Manage Entries section. You will be able to add and finalise media and print out any forms, labels and invoices as well as edit credits and descriptions.

View Bookmarks 2016 categories