Bookmarks 2016 category: Publishing

Sub-category 1: Publisher Trade Marketing Campaign

Trade marketing campaign conducted within the publishing space.

Sub-category 2: Mobile Publication

Publication intended for consumption primarily on mobile phones, including feature phones.

Sub-category 3: Email Publication

Non-campaign publication distributed via email. Think Daily Maverick First Thing.

Sub-category 4: Publisher Sites (Mass Appeal)

News or feature publishing sites intended to distribute information to a mass audience. Think CNN.com.

Sub-category 5: Specialist Publisher Sites (Smaller, Niche Audiences)

News or feature publishing sites intended to distribute information to a niche audience. Think Gawker.

Sub-category 6: Newswire

Newswire service syndicating content to publishers. Think Reuters.

Sub-category 7: Special Features

Specific feature around a specific story or event. Think World Cup microsite.


Overall criteria

  • Work entered must have been developed for an African or South African audience OR by a South African agency for an international audience.
  • Campaigns must have flighted between October 2014 and November 15 2015.
  • Platforms and apps may be re-entered, irrespective of launch date. The judges are allowed to look at growth or enhancements of previous entrants in judging.
  • All entrants must produce a “one-pager” PDF that sets out the essence of the entry. Judges are entitled to base their judging in the filter round on this one-pager.
  • Categories with fewer than 4 entries may be cancelled (and entry fees refunded).

Read the Bookmarks 2016 entry guide.


View other Bookmarks 2016 categories

 >> Click here to enter the awards