Bookmarks 2016 category: Craft Awards for Teams and Individuals

Sub-category 1: Excellence in Marketing Copywriting

Individual or team award for an excellent piece or body of copywriting work on a marketing campaign.

Sub-category 2: Excellence in News or Feature Writing

Individual or team award for excellence in journalism in an online publication.

Sub-category 3: Excellence in Research

Individual or team award for excellent research that enhanced a campaign or publication.

Sub-category 4: Excellence in Interface Design

Individual or team award for excellence in graphic and UI design, as distinct from UX design.

Sub-category 5: Excellence in Coding & Tech Innovation

Individual or team award for demonstrable innovation in coding or use of technology.

Sub-category 6: Excellence in Strategy

Individual or team award for demonstrable excellence in strategic thinking.

Sub-category 7: Excellence in UX Design

Individual or team award for excellent UX design.

Sub-category 8: Excellence in Online Video Production

Individual or team award for excellent online video – production, editing, post-production, cinematography etc.

Sub-category 9: Excellence in Client Service

Individual award for demonstrably excellent account management work.

Sub-category 10: Excellence in Ad Ops

Individual or team award for excellent ad ops work.

Sub-category 11: Excellence in Social Media Community Management

Individual or team award for excellent community management or social media engagement with demonstrable results.

Sub-category 12: Editorial Excellence

Individual or team award for excellent editing of an online publication.

Sub-category 13: Excellence in Paid Search Marketing

Individual or team award for best skills in paid search marketing.

Sub-category 14: Excellence in Organic Search Marketing

Individual or team award for best skills in organic search marketing.


Overall criteria

  • Work entered must have been developed for an African or South African audience OR by a South African agency for an international audience.
  • Campaigns must have flighted betweenOctober 2014 and November 15 2015.
  • Platforms and apps may be re-entered, irrespective of launch date. The judges are allowed to look at growth or enhancements of previous entrants in judging.
  • All entrants must produce a “one-pager” PDF that sets out the essence of the entry. Judges are entitled to base their judging in the filter round on this one-pager.
  • Categories with fewer than 4 entries may be cancelled (and entry fees refunded).

Read the Bookmarks 2016 entry guide.


View other Bookmarks 2016 categories

 >> Click here to enter the awards