Bookmarks 2016 category: Campaign

Sub-category 1: Digital Strategy

Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.

Sub-category 2: Content Strategy

Excellence in the strategy behind a content execution – not the content itself.

Sub-category 3: Digital Campaign

Excellence in digital marketing campaign using one primary digital channel (not multi-channel).

Sub-category 4: Mobile Campaign

Campaign run primarily through mobile channels.

Sub-category 5: Data-Driven Campaign

Marketing campaign that has used data in an interesting, groundbreaking way in achieving its success.

Sub-category 6: Integrated Multi-Platform Campaign

Campaign that uses 3+ digital channels to achieve a marketing goal. Think Be The Coach.


Overall criteria

  • Work entered must have been developed for an African or South African audience OR by a South African agency for an international audience.
  • Campaigns must have flighted between October 2014 and November 15 2015.
  • Platforms and apps may be re-entered, irrespective of launch date. The judges are allowed to look at growth or enhancements of previous entrants in judging.
  • All entrants must produce a “one-pager” PDF that sets out the essence of the entry. Judges are entitled to base their judging in the filter round on this one-pager.
  • Categories with fewer than 4 entries may be cancelled (and entry fees refunded).

Read the Bookmarks 2016 entry guide.


View other Bookmarks 2016 categories

 >> Click here to enter the awards