Research

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South African Mobile Report: March 2014

The IAB SA and Effective Measure have released the March 2014 edition of the South African Mobile Report: A Survey of Desktop Users’ Attitudes and Uses of Mobile Phones.

Effective Measure surveyed 4,956 desktop internet users in South Africa on a range of areas, including but not limited to users’ smartphone ownership, the operating structure of the smartphone market, brands’ market share and consumers’ purchase intentions.

The survey results provide key insights into the South African internet users who access the internet via their smartphones and tablet devices.

Download the PDF report.

SA Mobile Report August 2014

Samsung beats BlackBerry in South African smartphone battle

Effective Measure (EM), the leading provider of media planning and audience profiling solutions, has in conjunction with the IAB South Africa released the latest analysis of South Africa’s escalating mobile and data usage and growing smartphone adoption.

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Habari Media

AMPS data for 2013 presented in Storyteller style

The Saarf All Media and Products Survey (AMPS) has been conducted in South Africa since 1975. Over the past 40 years, the survey has continuously evolved and expanded, keeping pace with the rapid change and development in local media and consumer landscapes.

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