The IAB SA and Effective Measure have released the March 2014 edition of the South African Mobile Report: A Survey of Desktop Users’ Attitudes and Uses of Mobile Phones.
Effective Measure surveyed 4,956 desktop internet users in South Africa on a range of areas, including but not limited to users’ smartphone ownership, the operating structure of the smartphone market, brands’ market share and consumers’ purchase intentions.
The survey results provide key insights into the South African internet users who access the internet via their smartphones and tablet devices.
The IAB South Africa and Effective Measure have issued the results of a poll on vehicle purchasing in South Africa.
Effective Measure (EM), the leading provider of media planning and audience profiling solutions, has in conjunction with the IAB South Africa released the latest analysis of South Africa’s escalating mobile and data usage and growing smartphone adoption.
The Saarf All Media and Products Survey (AMPS) has been conducted in South Africa since 1975. Over the past 40 years, the survey has continuously evolved and expanded, keeping pace with the rapid change and development in local media and consumer landscapes.
Effective Measure (EM), the leading provider of media planning and audience profiling solutions, has released new research on South African mobile usage.
PwC has released Mobile Advertising: What Do Consumers Want? A Cross-Country Comparison.
The IAB South Africa, together with Effective Measure, has released the findings of the first in a series of regular reports on the South African e-commerce sector.
Many would agree that Facebook is more suitable for branding rather than ads and that’s why the larger companies invest in Facebook pages.