Research

ABCdiagram

Measuring web traffic: the basics

This guide produced by ABC and distributed by Effective Measure should help you understand the main methods of analysing and reporting on website activity, and what some of the major companies in this space do.

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ecommerce

South African eCommerce Report: February 2014

The IAB South Africa and Effective Measure’s South African eCommerce Report for February 2014 shows that mobile traffic increased to 47% in December 2013, from an average monthly figure of 32%. 

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IABUK

A look at digital adspend in the UK in 2013

The IAB UK and PwC’s report titled IAB/PwC UK Digital Adspend Study H1 2013 (and the follow-up full-year report) is a census of major UK media owners, looking at their digital adspend, which includes online and mobile.

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