This guide produced by ABC and distributed by Effective Measure should help you understand the main methods of analysing and reporting on website activity, and what some of the major companies in this space do.
The IAB UK reports that the digital advertising market has seen exceptional growth from 2012 to 2013, and has produced an infographic to put this growth into context within the wider UK economy.
Effective Measure has released its March 2014 study titled Computer Brand Perceptions: A Global Perspective.
The IAB SA has partnered with one of its members, Automated Publishing Services (APS), to release the findings of tablet penetration in the South African digital industry.
The IAB SA and Effective Measure have released the August 2014 edition of the South African Mobile Report: A Survey of Desktop Users’ Attitudes and Uses of Mobile Phones.
The global IAB issued in January 2013 its Social Data: Demystification & Best Practice report, created by a working group of volunteers from eight IAB member companies.
The IAB South Africa and Effective Measure’s South African eCommerce Report for February 2014 shows that mobile traffic increased to 47% in December 2013, from an average monthly figure of 32%.
The Global Media Intelligence Report: Middle East and Africa was published by eMarketer in September 2013.
An extract of PwC’s South African Entertainment and Media Outlook: 2013-2017 (including Nigeria and Kenya) presents information on internet use and access in South Africa.
The IAB UK and PwC’s report titled IAB/PwC UK Digital Adspend Study H1 2013 (and the follow-up full-year report) is a census of major UK media owners, looking at their digital adspend, which includes online and mobile.