Communicating with clients, both existing and potential, is an ever-evolving and complex undertaking for companies and their marketing teams. Hardly had online advertisers started to become accustomed to online marketing when they had to start getting their heads around communicating on a vast array of social media platforms. Whenever a new avenue of marketing communication opens up, the same question arises: how do you measure how effective you are?
The IAB SA and Effective Measure have released a new infographic showing interesting details about the behaviour of South Africans online.
The IAB SA and Effective Measure have released a new infographic detailing how South Africans use their mobile phones, including their browsing and buying habits.
The IAB SA and Effective Measure have collaborated to study the online behaviour of women in South Africa. The results are presented in an infographic.
In a report titled Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology, the IAB in the US crystallises insights and advice that emerged during high-level, West and East Coast IAB summits.
The global IAB and YuMe have released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm”, a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.
Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective”, a comprehensive new survey of consumers from 24 countries around the world who watch smartphone video, published by the global IAB.