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Get the most from your social media measurement


Communicating with clients, both existing and potential, is an ever-evolving and complex undertaking for companies and their marketing teams. Hardly had online advertisers started to become accustomed to online marketing when they had to start getting their heads around communicating on a vast array of social media platforms. Whenever a new avenue of marketing communication opens up, the same question arises: how do you measure how effective you are?

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IAB mobile survey

Global IAB study tracks rise of longer-form video on mobile

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective”, a comprehensive new survey of consumers from 24 countries around the world who watch smartphone video, published by the global IAB.

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