One of the key market trends arising and one that we will see only evolve and diversify with time is that of programmatic creative (PC), writes Mike Carter, head of the IAB SA Media Innovation Council.
The IAB SA and Effective Measure have released a new infographic detailing how South Africans use their mobile phones, including their browsing and buying habits.
The IAB SA and Effective Measure have collaborated to study the online behaviour of women in South Africa. The results are presented in an infographic.
In a report titled Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology, the IAB in the US crystallises insights and advice that emerged during high-level, West and East Coast IAB summits.
The global IAB and YuMe have released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm”, a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.
Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective”, a comprehensive new survey of consumers from 24 countries around the world who watch smartphone video, published by the global IAB.
The global IAB has published “Mobile Video Usage: A Global Perspective”, a comprehensive new survey of consumers from 24 countries around the world who watch smartphone video.
The IAB SA and Effective Measure have polled South Africans on whether they lead an active lifestyle. They were asked about their reasons for not exercising, what they do when they want to buy sporting equipment, their insurance, their sport and fitness browsing behaviour and more.
The Interactive Advertising Bureau (IAB) in the US has released the “What Works and Why: IAB MIXX Awards 2015 Insights Report”, providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.