Research

IAB mobile survey

Global IAB study tracks rise of longer-form video on mobile

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective”, a comprehensive new survey of consumers from 24 countries around the world who watch smartphone video, published by the global IAB.

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IAB active lifestyle poll

Infographic: IAB SA Active Lifestyle Poll

The IAB SA and Effective Measure have polled South Africans on whether they lead an active lifestyle. They were asked about their reasons for not exercising, what they do when they want to buy sporting equipment, their insurance, their sport and fitness browsing behaviour and more.

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