Research

IAB mobile survey

Global IAB study tracks rise of longer-form video on mobile

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective”, a comprehensive new survey of consumers from 24 countries around the world who watch smartphone video, published by the global IAB.

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IAB active lifestyle poll

Infographic: IAB SA Active Lifestyle Poll

The IAB SA and Effective Measure have polled South Africans on whether they lead an active lifestyle. They were asked about their reasons for not exercising, what they do when they want to buy sporting equipment, their insurance, their sport and fitness browsing behaviour and more.

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IAB SA flash poll looks at travel and the internet in SA

The latest IAB SA and Effective Measure flash poll measured public responses in South Africa on topics such as browsing holiday destinations and booking online; the types of holidays people are booking; the travel articles they like to read; and much more. 

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Gregor Waller speaks at the IAB SA Digital Summit 2015

Watch the presentation by Gregor Waller, a global digital strategist consulted by the top management of leading newspapers around the world, that he delivered at the IAB SA Digital Summit 2015 in Johannesburg, South Africa, on February 19 2015.

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