South African Mobile Report: March 2014

The IAB SA and Effective Measure have released the March 2014 edition of the South African Mobile Report: A Survey of Desktop Users’ Attitudes and Uses of Mobile Phones.

Effective Measure surveyed 4,956 desktop internet users in South Africa on a range of areas, including but not limited to users’ smartphone ownership, the operating structure of the smartphone market, brands’ market share and consumers’ purchase intentions.

The survey results provide key insights into the South African internet users who access the internet via their smartphones and tablet devices.

Download the PDF report.