A look at digital adspend in the UK in 2013

The IAB UK and PwC’s report titled IAB/PwC UK Digital Adspend Study H1 2013 (and the follow-up full-year report) is a census of major UK media owners, looking at their digital adspend, which includes online and mobile.

The survey includes revenues submitted by 100+ participants plus additional online recruitment sites, and includes estimation of Facebook, Spotify, Millennial, Apple, LinkedIn, eBay, Weather Channel and Mojiva revenues by the IAB/PwC Advisory Board.

It shows a £3.041bn market in the first half of 2013, which is a year-on-year increase of £435m.

Download the full H1 report PDF.

Download the full 2013 report PDF.