Winners announced for the IAB Bookmark Awards 2017

The winners of the IAB Bookmark Awards were announced to a packed audience of the digital industry’s finest at The Galleria, Sandton last night. South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation.

Josephine Buys, CEO of the IAB SA says, “Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening. We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”

Special Honours

This year’s Special Honours awards recognised those pioneering within their field, either through their use of technology and creative output or their contribution to transformation within the industry. The following sought-after awards are as follows:

Best Agency: Ogilvy
Best Contribution to Transformation in the Digital Industry: Livity Africa
Best Digital Student: Bernard Cloete, Julia Smith and De Wet Cilliers from Vega School
Best Digital Youngster: Katlego Phatlane – Promise
Best Individual Contribution to Digital: Matthew Buckland – Creative Spark
Best Marketer: Vanessa Singh – Nedbank
Best Publisher: News24 (a division of Media24)
Brand of the Year: KFC, with support from Ogilvy


Creative Awards

This year, the judges were impressed by the engaged, socially-minded digital campaigns. From commercial websites and UX design, to social communities and games, South Africa’s creatives illustrated an unwavering focus on the consumer and a keen instinct for social relevance. For the full list of winners click here.

Buys concludes, “Thank you to every business, individual, publisher and agency that entered this year’s Bookmark Awards. The standard of our entries and winners reinforce our belief that South Africa has a great deal to contribute to digital, both in our own country and in the rest of the world.”

Bookmarks Winners 2017

A special thank you to our partners.

bookmarks partners


Please find below the link to showcase the ‘IAB Bookmarks Winners Galleries’: is the Official Showcase Partner for the IAB Bookmarks.