Times Media completes move to Google App Engine to power its leading business news websites
Delivers benefits of speed, reliability, security and privacy to BusinessDAY, Financial Mail, RDM and BusinessLIVE audiences
Times Media Group has completed the transition of its business news websites to a server-less architecture that runs entirely on the Google App Engine (GAE) environment. TMG is also one of the first major publishers in SA to force the HTTPS protocol across all its business websites to guarantee the authenticity of its content, and protect the privacy and security of its readers, journalists and editors.
TMG recently replatformed and redesigned all its prominent business titles, Business Day, Financial Mail and RDM, and launched the new BusinessLIVE site, with premium content options from R120 a month.
The company is also moving fast on Progressive Web App (PWA) enabled sites. The technology promises numerous performance benefits to optimise reader engagement, and further enhance confidence in the integrity of Times Media’s news content.
“The move to a server-less computing environment allows Times Media to future-proof its infrastructure, and be instantly scalable for our very fast-growing audiences. The powerful data and analytics we receive from the Google platform allows us to build better products for our readers and advertisers alike,” says Percy Goetsch, head of product in Times Media’s digital division.
With the implementation of HTTPS and the activation of connectivity independent service workers (PWA), TMG is able to provide additional app-like features to its growing mobile audience.
The leading edge technology innovations will benefit TMG’s online audiences and advertisers in numerous ways, says Goetsch. “PWA makes sites more reliable, they load instantly, and rarely show latency even in uncertain network conditions. Websites are fast and respond quickly to user interactions with silky smooth animations and no jerky scrolling. And, they are engaging and feel like a native app on any device, offering an immersive reader experience.”
With the proliferation of the “fake news” phenomenon, Times Media’s bold technology approach also highlights the commitment to maintaining the credibility of its titles and its service to the imperatives of a democracy. “The HTTPS implementation allows us to more effectively safeguard Times Media’s news websites from third party attacks and hijacking, which not only protects our readers from malware and viruses, but also guarantees that the content they are reading is bona fide and originates from the trusted Times Media newsrooms.”
Readers are advised that the authentic TMG new business sites can be identified with the https:// prefix.
“We’re leading from the front in the SA media sector, which can only happen when an organisation has a strong culture of innovation and a high level of respect for its audiences. We also believe that exciting technology will attract the best talent in the market, making TMG a great place to work,” concludes Goetsch.
BusinessLIVE, www.businesslive.co.za, reached over 1-million unique browsers in March, a 20% gain on February and its highest recorded traffic month since launch in November 2016.