Judges Announced for the IAB SA Bookmark Awards 2017

judges-announcementThe IAB SA has announced the list of judges that will decide which contenders will scoop a coveted Bookmark Award in 2017. The team of judges, led by Jury President John Dixon, features more diverse industry players than ever before.

Josephine Buys, CEO of IAB SA says, “Our mid-year, judges workshop yielded valuable insights from the best in the business for judging the Bookmarks 2017.  We have secured the time and talent of some of the brightest minds in digital and have expanded our pool of experts to include gamers, innovators and engineers.”

Judges will now fall under the categories of Marketers, Builders, Publishers, Gamers and Innovators & Engineers. A special team of judges has also been formed to award the Special Honours for 2017.

Buys adds, “The new categories have diverse teams of judges, representing agencies, corporates and niche businesses. Each judge brings their own distinctive experience and opinion, resulting in an objective final score that is representative of their field as a whole.”

John Dixon will be Jury President for 2017, bringing with him several years’ experience leading the judging of the Bookmark Awards, including extensive knowledge as board member of the Association of Communication Agencies (ACA), and participant on the Financial Mail Adfocus and Finweek AdReview jury panels.

“I am excited to lead the Bookmarks judging for 2017. Each year, the talent gets stronger and stronger, and it is fascinating to witness how the leaders in our industry are driving digital forward.”

Each category will be chaired by a leader in the industry. The Marketing Jury will be led by Gareth McPherson Executive Director at Publicis Machine, a trailblazer in the advertising industry and digital-led marketing. The Builders Jury Chair is Claire Cobbledick, Head of SA marketing for Gumtree South Africa, who merges her experience with one of the country’s biggest classifieds with extensive agency experience. Publishers Jury Chair Izak Minnaar is Editor of Digital News for SABC and brings extensive experience in broadcast and hard news. Gamers Jury Chair Johann von Backstrom is business owner at Inside Half Productions, a leader in deployment and management of gaming portals and the conceptualisation, execution and management of computer and console gaming related events. The Innovators & Engineers Jury will be led by Graham Talbot, Technical Director at multiple award winning digital agency, Gloo@Ogilvy. Finally, the Special Honours panel will be led by Miles Murphy, Owner and Managing Partner of Liquorice, one of Africa’s leading digital marketing agencies.

The first round of judging will take place remotely from 20 January to 13 February 2017, where each of the judges will enter their scores confidentially online. Then, on 24 & 25 February, all judges will meet in Johannesburg and Cape Town to debate and submit their final vote.

Entries are scored as follows:

General Criteria

Creativity/Innovation: 30%

Technical Accomplishment: 30%

Results Achieved: 40%

Craft Criteria

Quality of Work Produced: 60%

Technical Difficulty or Accomplishment: 40%

At this stage, judges will view the material on a screen, discuss the entry and then vote on a handheld device, allocating a percentage to the criteria above.

The system ignores the highest and lowest scores and averages out the rest.

Each entry gets a percentage, with the final scores being verified and signed off by the Jury President.

Dixon adds, “This year’s entries show terrific scope and promise. The decision on the winners for each category will undoubtedly be a tough one. This only reinforces why winning a Bookmark Award is such a defining achievement.”

The full list of judges are as follows:

Marketers
Jury Chair:  Gareth McPherson Publicis Machine
Brian Carter Liquorice
Jason Xenopoulos NATIVE VML
Kerry Friend FCB
Melissa van Zyl M&C Saatchi Abel
Anna Vaulina Showmax
Chris Gotz OFyt
Tseliso Rangaka Ogilvy
Justin Gomes FoxP2
Carl Jordan The Newsroom
Eric van Rookhuysen MEC Global
Kabelo Moshapalo Digital Arts Network
James McKay Mirum
Felix Kessel Leo Burnett
Alistair King KingJames
Greg Banach Greg Banach
Builders
Jury Chair: Claire Cobbledick Gumtree
John Beale Eight Thinking
Antonio Petra FCB
Mzamo Masito Vodacom
Adam Brandt Gorilla
Paula Hulley Gloo@Ogilvy
Luke Jedeikin Superbalist
Jessica vd Westhuizen Punk
Catherine Murray Creative Spark
Anne Dearnaley PHD South Africa
Camilla Clerke Hellocomputer
Ivo Vegter Ivo Vegter
Johan Steyn Nurun
Prakash Patel Fogg
Miles Murphy Liquorice
Jacqui Maroun NATIVE VML
Publishers
Jury Chair: Izak Minnaar SABC Digital
Claire Cobbledick Gumtree
Philani Mdingi Maverick Mind
Mark du Plessis Spark Media
Chris Louw Caxton Digital
Tim Bradley ColonyHQ
Lisa Mac Leod Times Media
Cathryn Reece 24.com
Chris Borain Mail & Guardian
Renato Balona Daily Sun
Tanya Pamplone Media Hack Collective
Jannie Momberg Jannie Momberg
Lynne O’Connor ENCA
Gamers
Jury Chair: Johann von Backstrom Telkom Digital Gaming League
Zaid Kriel IGN Africa
Danielle Moolman Mondia Media South Africa
Glen Gillis SeaMonster
Colin Webster Mind Sports South Africa
Geoffrey Tim Lazygamer
Innovators & Engineers
Jury Chair: Graham Talbot Gloo@Oglivy
Nevo Hadas &Innovation
Saul Kropman SLV&CO
Adrien Dawans NATIVE VML
Nathan Gates Freelance Creative technologist
Special Honours
Jury Chair:  Miles Murphy Liquorice
Catherine Murray Creative Spark
Jason Xenopoulos NATIVE VML
Jarred Cinman NATIVE VML
Gareth McPherson Publicis
Claire Cobbledick Gumtree
John Dixon Saatchi &Saatchi
Chris Borain M&G
Josephine Buys IAB SA
Specialists
Yaron Assabi Digital Solutions Group
Andrew Felbert WhySatisfy
Leila Davies World Wide Creative
Shane Joseph World Wide Creative
Denvor Daniels Vodacom
Henk Pieterse Allan Gray
Andre van Niekerk Nespresso
Adam Whitehouse NATIVE VML
Greg Russell Injozi
Coenraad Sutton Unknown
Ivo Brodnik Qdivision
Sean Wilson Smith Solo Content
Jason Smit Saatchi Synergize