IAB Digital Summit 2017 explores The Power of Digital
On 16 March 2017, the IAB Digital Summit, powered by Accenture Interactive saw top brands, publishers, agencies and creatives gather as SA’s digerati were inspired and entertained by both local and global keynote speakers ready to share insights about the reinvention of media, platforms, creative and business models.
Ferial Hafajee, TBO Touch, Didier Uljasz, Lee Naik and Ryan Smit – amongst many others – tackled topics that included content marketing, fake news, streaming and big data. These were just a handful of the trend forecasts shared on the day that may change the way businesses engage with the digital space.
As the sun set, the sneakers and sandals were swapped out for suits and sequins as the Summit digerati departed and the Bookmark hopefuls arrived. The IAB Bookmark Awards 2017, an IAB SA initiative, celebrated its ninth year of rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix. This year Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year.