PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past 3 years, with various market participants both from the online & mobile publishing and agency sector contributing. This analysis has been able to effectively quantify the size of the Internet (Online & Mobile) media revenues in South Africa for the respective years.
We have received excellent feedback from the market, and as the analysis is based on actual figures, we believe that it provides realistic, reliable and trustworthy data that is useful to you and your organisation. PwC has a similar relationship in various other territories across the world and this study is therefore accepted as the most comprehensive measure of online and mobile advertising.
If you have not been participating in our previous studies, then you should no longer be left out.