IAB SA announces 2015 Bookmarks Awards winners

The IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards sponsored by Savanna and hosted by Anne Hirsch to an audience of more than 500 people at Turbine Hall in Newtown, Johannesburg, on Thursday February 19 2015. Now in its seventh year, the Bookmarks surpassed all expectations in the volume and quality of almost 800 entries received.

IAB SA CEO Josephine Buys commented on the winners’ entries: “With brands truly embracing the power of digital, our judges had the privilege of judging the most innovative digital work seen at the Bookmarks in its seven years.”

A total of 13 Gold, 34 Silver and 44 Bronze certificates; 11 Individual Awards; and four Special Honours winners were awarded on the night, an increase from 2014 when only nine Gold Pixels were awarded.

“Headed up by John Dixon, our international and 54 local judges ensured that each winning entry displayed excellence in digital creative work and execution while delivering measurable results,” said Buys.

The 2015 IAB Bookmarks Awards winners

CORE AWARDS: Websites/Microsites/Mobisites

Brand, Commercial & Retail Websites

  • Capitec Bank Website – Quirk  (SILVER)
    Collaborators: Capitec Studio
  • Chas Everitt Website – Saatchi & Saatchi Synergize (BRONZE)

Microsites

  • The Journal – Hellocomputer (SILVER)
  • Ride Epic – Injozi (SILVER)
  • HerdTracker: The world’s first app to track Africa’s great migration – Discover Africa (BRONZE)
  • Meet Your Match: Whisky Profiler – Punk/King James Group  (BRONZE)
    Collaborators: Narrative Truth/We Love Jam
  • An ordinarily extraordinary South African Adventure Microsite – Fogg Experiential Design & Ireland Davenport Joint Entry  (BRONZE)
    Collaborators: Bouffant Productions/Jury Music

Public Service Sites

  • The Penguin Run – Utopia (GOLD)
    Collaborators: OUTSRC – web developer
  • Social feed – Hellocomputer (BRONZE)

Publisher Sites (Mass Appeal)

  • EYEWITNESS NEWS – Primedia Broadcasting (SILVER)
  • DRUM – Media24 (Pty) Ltd (BRONZE)
    Collaborators: OnNet /Spacestation
  • www.etv.co.za – Creative Spark (BRONZE)
  • Sowetan LIVE – Times Media Live (BRONZE)
    Collaborators: Grenade

Specialist Publisher Sites (Smaller, Niche Audiences)

  • Between 10and5 / www.10and5.com – Between 10and5 (GOLD)
  • ZANEWS – Both Worlds (GOLD)
  • The Journal – Hellocomputer (SILVER)
  • Eatout.co.za relaunch – OnNet (BRONZE)

CORE AWARDS:  Advertising & Search

Branded Content

  • One Rand Man – King James Group/Society/Atmosphere (GOLD)
    Collaborator: Rob Smith
  • Through the Eyes of a Child (“What do our children really learn from us?”) – Society/Punk/Atmosphere/King James Group (SILVER)
    Collaborators: Narrative Truth
  • Castle Lager BraaiPhone – Retroviral (BRONZE)
    Collaborators: Gloo, Studio Republic
  • Johnnie Walker Kings of Flavour – MECGroup & King James Group (BRONZE)
    Collaborators: Exponential Cape Town/PUNK Digital
  • Kreepy Krauly Wrangler – Retroviral (BRONZE)
    Collaborators: E+I, Team Best

Display Advertising

  • The Unskippable Skip Ad – Ireland/Davenport (SILVER)

Media Plan

  • Vodacom 20 Years – Lighthouse Digital  (SILVER)
  • BMW 2 Series – Are you 2 Enough? – Gloo & Vizeum (BRONZE)

Native Advertising

  • Comedy Central “Own a piece of South Park” – OgilvyOne South Africa (GOLD)
    Collaborators: Hogarth Cape Town
  • Smirnoff Ice Double Black With Guarana – Explore The Night – MECGroup & AdVine (BRONZE)
    Collaborators: JWT Cape Town

Search Marketing

  • Woolworths – Always On Media Campaign 2014 – Quirk (GOLD)
  • RE/MAX: Website Migration Recovery –R.O.I. Digital  (SILVER)
  • Chas Everitt Search Campaign – Saatchi & Saatchi Synergize (SILVER)
  • FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA – The-Media-Image (BRONZE)
  • Capitec | Credit Acquisition Campaign – PHD Media South Africa (BRONZE)
  • Direct Axis Illumination Campaign – Rogerwilco (BRONZE)

Publisher Trade Marketing Campaign

  • Sony E3 Experience powered by Sony Experia Z2 – Burn Media (BRONZE)
    Collaborators: MediaCom

CORE AWARDS: Email Marketing

Email Campaign

  • What’sForDinner Wigwam – Liquorice  (BRONZE)

Email Publication

  • Spree.co.za Newsletters – Spree.co.za  (SILVER)
  • First Thing & Weekend Thing Newsletter – Daily Maverick (SILVER)

CORE AWARDS: Social, Community & PR

Social Media Campaigns

  • Get me to 21 – Lowe and Partners Cape Town  (SILVER)
    Collaborators: GSDH/Digital Match Creative/Resource Agency
  • The Penguin Run – Utopia (SILVER)
    Collaborators: OUTSRC – Web developer

Social Media Properties

  • FNB Ideas Can Help – Gloo  (SILVER)
  • SuperSport social media – DStv Digital Media  (BRONZE)
    Collaborators: Levergy/Neo@Ogilvy
  • Chamber of Mines South Africa: What’s yours is mined – Quirk (BRONZE)

Use of User-Generated Content

  • FNB Ideas Can Help – Gloo  (GOLD)
  • Design Indaba, ABSA Sponsorship – Make Think Become Did – BNRY & Jupiter Drawing Room Johannesburg (SILVER)

CORE AWARDS: Application & Tools

Browser-Based Software

  • News24 Elections Maps – 24.com   (GOLD)
  • OMO Fast Kids – Liquorice (SILVER)
  • Vicinity Adserver Platform – Vicinity (BRONZE)
    Collaborators: Group M/Native/OMG/Mediashop/PHD/Yonder/Lighthouse.
  • WeChatBuilder – Swipe Interactive (BRONZE)

Games and Gamification

  • Ride Epic – Injozi (SILVER)
  • Smuggle the Rainbow. Taste the Rainbow. – DDB South Africa (BRONZE)
    Collaborators: B4Shaw/The Digital Union/Egg Films
  • PoloTag – OgilvyOne South Africa (BRONZE)
    Collaborators: Ogilvy & Mather Cape Town/Ogilvy PR Cape Town/Geometry Global/South Africa Motion City Films
  • What’sForDinner Trolley Dash – Liquorice & Mindshare (BRONZE)

CORE AWARDS: Integrated/Mixed Media

Data-Inspired Creative

  • News24 Elections Maps – News24 (BRONZE)

Digital Installations and Activations

  • The Penguin Run – Utopia (SILVER)
    Collaborators: OUTSRC – web developer
  • Chocnology – NATIVE VML (SILVER)
    Collaborators: Niki Hattingh/Elise Ruddle/MEC – Media/Theunis Uys/Soft Light City/Bouffant/Stefan Hurter
  • Dinnercam – Society/Atmosphere/King James Group (BRONZE)
    Collaborators: ThingKing
  • Design Indaba, ABSA Sponsorship – Make Think Become Did – BNRY & Jupiter Drawing Room Johannesburg (BRONZE)
  • PoloTag – OgilvyOne South Africa (BRONZE)
    Collaborators: Ogilvy & Mather Cape Town/Ogilvy PR Cape Town/Geometry Global/Motion City Films

Integrated Multi-Platform Campaign

  • One Rand Man – King James Group/Society/Atmosphere (GOLD)
    Collaborator: Rob Smith
  • FNB League of Innovators – Gloo (SILVER)
  • Comedy Central “Own a Piece of South Park” – OgilvyOne Cape Town (SILVER)
    Collaborators: Hogarth Cape Town
  • BMW 2 series – Gloo & Vizeum (SILVER)
  • Smuggle the Rainbow. Taste the Rainbow. – DDB South Africa (BRONZE)
    Collaborators: B4Shaw/The Digital Union/Egg Films

Integrated Mobile Campaign

  • BMW 2 series – Gloo & Vizeum (GOLD)
  • PoloTag – OgilvyOne South Africa (SILVER)
    Collaborators: Ogilvy & Mather Cape Town/Ogilvy PR Cape Town/Geometry Global/Motion City Films

CORE AWARDS: E-Commerce

E-Commerce Site

  • Unilever Deals – Thumbtribe (SILVER)
  • Spree.co.za – Spree.co.za (BRONZE)

CORE AWARDS: Mobile

Mobile Application/Tool

  • Bookly – NATIVE VML  (GOLD)
    Collaborators: Stefan Hurter
  • News24 Elections – 24.com (SILVER)
  • Vodacom “Java App” – Lighthouse and Gloo (BRONZE)

Mobile Publication

No awards

Mobile Site

  • Soccer Laduma – Swipe Interactive (SILVER)

Rich Media Advertising for Mobile Devices

No awards

CRAFT AWARDS

Editorial (Media – News, Magazines, Radio and TV Stations/Networks)

  • mg.co.za – M&G (SILVER)
  • Cerebra Editorial – Cerebra (BRONZE)
    Collaborators: You & Me Design, Consillium Legal
  • 947 – Primedia Broadcasting (BRONZE)

UX Design

  • Pam Golding Properties Capture – New Media Labs (SILVER)
  • Capitec Bank Website – Quirk (SILVER)

Graphic Design

  • Meet Your Match – Punk/King James Group (SILVER)
    Collaborators: Narrative Truth/We Love Jam

Tech Innovation

  • Blok app: a new tool for off-plan property sales – Formula D interactive (GOLD)
  • Amarula 25th Birthday – Liquorice (BRONZE)
    Collaborators: Draft FCB
  • Chocnology – NATIVE VML (BRONZE)
  • SnappBox – Snapplify (BRONZE)
  • Webfluential – Webfluential (BRONZE)
  • Anglo American Mining Indaba Interactive Projection Table – HKLM and The Kinetic (BRONZE)
    Collaborators: IXD

Copywriting

  • Comedy Central “Own a Piece of South Park.” – OgilvyOne Cape Town (GOLD)
    Collaborators: Hogarth Cape Town
  • One Rand Man – Society/King James Group (BRONZE)
    Collaborators: Punk/Atmosphere/Rob Smith

Use of Online Video, Audio and Music

  • The Walking Dead iPad Activation – Ireland/Davenport (SILVER)
  • Meet Your Match – Punk/King James Group (SILVER)
    Collaborators: Narrative Truth/We Love Jam
  • #RoadToRancho – MotionCityFilms (BRONZE)

Newswire

  • TEAMtalk Media Newswire – TEAMtalk Media (SILVER)

Research and Insights Projects

  • Vaseline Skin Analysis In 60 Seconds – Liquorice (BRONZE)

INDIVIDUAL & TEAM AWARDS

Best Editorial Team

  • ZANEWS – Both Worlds

Best Digital/Media Strategist

  • Mike Jones – NATIVE VML

Best Creative/Designer/Copywriter/Content Writer

  • Emile Rohlandt – Hellocomputer

Best Young Gun

  • Joe Crann – Soccerladuma

Best Community Manager/Social Media Marketer

  • Keenan Harduth – Cerebra

Best Account/Client Service Manager

  • Estelle Visser – Saatchi & Saatchi Synergize

Best Search Marketer

  • Brett Pringle – Rogerwilco

Best Journalist

  • Richard Poplak – Daily Maverick

Best Editor

  • Branko Brkic – Daily Maverick

Best Blogger

  • Diary of a Zulu Girl

Best Ad-Ops Team

  • MECGroup Ad Ops – MECGroup

SPECIAL HONOURS AWARDS

Best Agency

  • Gloo

Best Publisher

  • EYEWITNESS NEWS

Best Marketing Organisation

  • Unilever

Best Individual Contribution

  • Fred Roed – World Wide Creative

“This year’s Bookmarks Awards was the perfect conclusion to a successful inaugural IAB Digital Summit made possible by BBC.com. Congratulations to all of the winners – our independent panel of local and international judges was extremely impressed by the high calibre of work we received this year, which was on a par with international benchmarks. We would also like to say a big thank you to Savanna and all our other sponsors, without whom this incredible night would not have been possible,” said Buys.


About the IAB Digital Summit and Bookmarks Awards

The Bookmarks Awards is an IAB SA initiative, celebrating its seventh year in 2014-15. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution. Benchmarked against international standards and measurable results, the awards are judged by a host of local and international judges.

About IAB Digital Summit principal sponsor BBC.com
BBC.com offers up-to-the minute international news and in-depth analysis to more than 76-million unique browsers each month. It has 72-million monthly page views in Africa and a billion page views per month worldwide.  The new Africa edition of the BBC.com homepage (launching later this month) ensures that digital audiences in Africa, coming to the BBC, see a homepage more relevant to the continent, with prioritised reporting for and about Africa, bringing together news, sport, business, tech and other updates as well as long-form features and video.

The BBC’s offering for African audiences includes BBC World Service’s multimedia news content in English, Hausa, Kiswahili, Somali, Kinyarwanda/Kirundi, French and Arabic. The websites of the BBC’s major African language services, BBCHausa.com and BBCSwahili.com, offer up-to-the minute news, features and analysis on Africa and the rest of the world.

BBC World News and BBC.com are the BBC’s commercially funded international 24-hour English news platforms. They are owned and operated by BBC Global News.

2015 Bookmarks Awards event sponsor:

Savanna

Event partners:
News24.com
Standard Bank
Outbrain
Opera Mediaworks
Gumtree
SABC Digital Media

Media partner:
Bizcommunity.com

Travel partner:
kulula.com

Website designed by:
MaverickMind

Digital banner illustrations provided by:
Breeze Website Designers (BWD)

Social media monitoring provided by:
Fuseware