IAB SA and EndCode discuss online content regulation
In December 2014, the IAB SA hosted a discussion, presented by tech law practice EndCode, on online content regulation and how it affected IAB members and the industry at large.
The online content creation industry faces myriad laws and regulations. EndCode looked at how these laws affected publishers, advertisers and marketers as they did business in the online space.
The seminar also provided practical guidance on achieving regulatory compliance in the areas of electronic transacting, communications, privacy protection and consumer rights protection.
EndCode shared practical guidelines to help online content creators deal with compliance issues and prepare for the challenges on the horizon in this area.
The following laws and their impact were discussed:
- the Electronic Communications and Transactions Act: challenges in respect of electronic marketing, publication and transacting;
- the Consumer Protection Act: electronic marketing practices;
- the Protection of Personal Information Act: collecting information from the public through online competitions, campaigns and surveys; and
- the Film and Publications Act: its impact on content distribution.
Also under consideration were challenges posed by social media, intellectual property, online brand exposure, defamation and unfair competition as applied to online content generation.