Effective Measure South Africa Appoints Greg Mason as Country Manager

Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 2 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.

Scott Julian, Effective Measure CEO, said: “Greg joins Effective Measure at a crucial time as we work towards releasing Dashboard 2.0. His experience working with publishers and his knowledge of the South African digital ecosystem makes him an extraordinary fit for Effective Measure.”
“We are extremely pleased to be welcoming him to the Effective Measure team.”


Mason has over nine years of digital marketing experience in display, search, mobile and social media marketing. He has worked closely with large international publishers like MSN, BBC, CBS Interactive, Sky News, Sky Sports, Daily Mail, TeamTalk Media, Times Live, Career Junction and various other leading local South African publishers.

“IAB SA welcome Greg to the Effective Measure team and look forward to exciting developments in 2017, as we continue to move digital forward,” comments Josephine Buys, CEO IAB SA.

To this role, Mason brings extensive experience working with publishers using digital marketing and industry-leading programmatic advertising.

Mason said: “Having spent most of my career helping publishers to grow commercially through online advertising, I look forward to collaborating with the IAB and its members. What Effective Measure is doing in the programmatic space is very exciting and advantageous for publishers.”

We look forward to welcoming Mason in his new role from 2 January 2017 and further investing in our commitment to the IAB SA and this important market.

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For interviews with Effective Measure please contact Zhoe Low on zhoe@effectivemeasure.com