Marketing Personalisation 2.0: Growing Brand Communities

Meltwater Marketing Personalisation 2.0Register here: https://goo.gl/Ns2MqM

Real marketing personalisation is about more than just paid targeting (and re-targeting). It’s about engaging in an authentic dialogue with the people who matter most to your business – and doing so on their terms. One approach that’s emerged in response to the modern marketer’s mandate of more relevance and less intrusiveness, has been the creation of branded content “ecosystems”.  But building these semi-personalised online communities around your service or product is easier said than done – and what’s even more challenging is figuring out exactly how to make them financially viable.
Fret not however, as this Thursday you’re invited to join Meltwater and Joshin Raghubar – founder of Pan-African engagement agency, iKineo Ventures, for a free Webinar that will uncover both how to grow your brand community, as well as how to leverage it for maximum impact on your bottom line.