Research Council

The Research Council’s main objective is to work with the IAB SA on identifying and fielding key industry research and sharing these findings with key stakeholders. It embarks on various long- and short-term research projects in order to promote the growth of the digital industry.

Council members

Head: Gustav Goosen (The SpaceStation)


To work with various suppliers in ensuring relevant research is carried out on behalf of the IAB SA.


  • Embarking on research projects.
  • Releasing results of research.

Current projects

  • Regular surveys with IAB SA measurement vendors on industry-related issues.
  • PwC adspend research for the South African market.