IAB SA Member Specials

The IAB South Africa is happy to present the following special offers to its members:

BrandMapp special offer


The IAB SA has negotiated a special offer on WhyFive’s BrandMapp data for new and renewing IAB SA members.

BrandMapp offers the most in-depth view of the 9-million economically active South Africans who live in households with income of more than R10 per month. The data set offers more than 200 measures about this group who account for about 86% of all household expenditure – and all of them are online!

By collaborating with the IAB SA we are able to offer marketers and publishers an in-depth view of who these consumers are, what they earn, what products they consume, what their interests are and what they do online. The data includes 700 brand filters and 70 category filters.

BrandMapp data access for 12 months (on Telmar, Eighty20, SoftCopy, Infotools or Neilsen) is sold for R66,000.

BrandMapp will pay your IAB SA membership fees for the year when you order BrandMapp data – that’s a discount of up to R15,000!

Interactive (digital) campaigns are mostly run in conjunction with other media channels, so understanding consumers broader media and product consumption habits is crucial in creating synergy. BrandMapp, together with Effective Measure, offers this and much more.

By bundling BrandMapp with your IAB SA membership, we hope to encourage members to get access to the BrandMapp dataset and enhance their strategic insights.

To take up this offer, contact Stuart Lowe on 083 443 8111 or stuart@whyfive.co.za.

Augmented reality campaign promotion for IAB members


Augmented reality (AR) is an innovative new channel to engage your users via their smart devices while integrating it into your marketing mix.

Digital Narrative, a Layar Certified Partner in South Africa, is proud to offer an AR campaign promotion to all IAB members.

As an introductory offer, IAB members can enjoy a 20% discount* on their first AR campaign.

Some key business benefits to including AR in your marketing mix:

  • Integrate all offline print advertising in your digital marketing mix.
  • Provide rich-media experiences.
  • Measure the effectiveness.

Contact Digital Narrative at johan@digitalnarrative.co.za or www.digitalnarrative.co.za.

* Terms and conditions apply.


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