Education Council

In growing the digital industry, the key focus is on education. The IAB SA has set up educational membership for institutions involved in providing courses to the digital industry.

Council members

Head: Astrid Ascar


To work with various bodies in establishing a digital endorsed curriculum.


  • Support and run educational courses.
  • Establish a digital curriculum.

Current projects

  • Running a digital marketing course with the AAA School of Advertising in Johannesburg and Cape Town.
  • Expand on benefits for educational members.
  • Liaise with various educational bodies.

IAB South Africa Educational Institute membership requirements 2014

Full member

  • Pays a flat annual IAB SA membership fee of R6,000.
  • Appoints a single representative to attend IAB SA quarterly meetings.

IAB SA membership benefits

Apart from being recognised as the online authority in the industry, and association with a global industry body in the form of the IAB, benefits include:

  •  A discounted rate on the measurement system
  • Access to IAB SA stats on the measurement system
  • Monthly data reports and newsletter sent to members
  • Adspend reports from AIS/Nielsen on a quarterly basis
  • Industry awards entry discount
  • Exposure to the industry at large, through PR and marketing in both online and other press
  • Regular workshops
  • Industry briefings
  • Press office on IAB SA site, promote events and post releases
  • Direct networking opportunities with other IAB SA members
  • Attend IAB SA quarterly meetings
  • 20% discount on selected industry events
  • Industry awards entry discount for students
  • Association with IAB SA as an endorsed educational institution
  • The rights to use the IAB SA logo on their corporate site and course promotional material
  • The right to use the IAB SA site for dissemination of press releases and promotion of events and courses
  • Discount to attend IAB SA and Bookmarks events
  • Access to the members of the IAB SA for educational purposes
  • Opportunity to input and collaborate on research reports
  • Access to the IAB SA to establish an Internship programme
  • Use of speakers for educational purposes from  the industry
  • Access to input into the creation of a National Standards for Digital Marketing
  • Endorsement of courses/workshops offered (subject to criteria compliance)