Brand Council

In South Africa, big brands are generally stronger and more active in traditional media. Over the years defensible bodies of understanding and generally accepted standards have been developed. In addition, there are mechanics and governing institutions that have made it possible for brands to participate. The same levels of understanding and adoption are yet to be developed in the digital arena. In an attempt to build confidence that will lead to higher levels of understanding and a more valuable degree of engagement, it is necessary to plug brands into a digital marketing ecosystem. This ecosystem consists of agencies, educational institutions and channel owners.

Council members

Head: Musa Kalenga (Facebook)

Responsibilities

To create, lead and moderate empowered conversations about technology and marketing.

Objectives

To substantially increase the participation of South African brands in the technology and marketing ecosystem.

Current projects

  • Regular brand roundtable discussions.
  • Access to research for brand members on a discounted basis.

The IAB SA brand manifesto 2014

Context

In South Africa, big brands are generally stronger and more active in traditional media. Over the years defensible bodies of understanding and generally accepted standards have been developed. In addition, there are mechanics and governing institutions have made it possible for brands to participate.  The same levels of understanding and adoption are yet to be developed in the digital arena. In an attempt to build confidence that will lead to higher levels of understanding and more valuable degree of engagement, it is necessary to plug brands into a digital marketing ecosystem. This ecosystem consists of agencies, educational institutions and channel owners.

Vision

To create, lead & moderate empowered conversations about technology and marketing.

Mission

To substantially increase the participation of South African brands in the technology and marketing ecosystem.

Benefits to brands

1. Invitation to two learning presentations:

  • Cross-sharing of information with our other IAB SA areas of expertise
  • Education, agency and media owners present and engage with big brands

2. Invitations to industry benchmark events:

  • The Loeries Seminar
  • The Bookmarks Seminar

3. Annual access to:

  • Industry rate cards
  • Case studies
  • Best-of-breed information, models and content about marketing and technology – both locally and internationally
  • IAB SA’s annual research
  • Global IAB research
  • Effective Measure dashboard