The Agency Council is responsible for agency or non-publisher members, ensuring agency members are represented at IAB SA board level.
Head: Fred Roed (World Wide Creative)
- Responding on behalf of IAB SA agency members to various issues affecting the industry.
- Providing information, education and regular updates to agency members.
- Appointing judges for The Bookmarks Awards and assisting with judge selection for the Creative Circle quarterly digital awards and Loeries digital judges.
- Involved in criteria for Loeries digital categories.
- Partnering with industry organisations such as the Creative Circle, Loeries and AMF to ensure cohesion and collaborative within the digital industry.
- Selecting experienced and representative judges for digital panels in awards shows during the year.
- Introducing Innovation events to stimulate agencies to produce ground-breaking work.
- Salary survey to showcase uniquely digital skills within the South African marketing industry.