AdMarula is South Africa’s premium performance marketing network. We offer Advertisers, Publishers and Agencies access to an online affiliate network and the opportunity to increase revenue through CPA, CPL, CPC, and Social Media campaigns. Through our secure interface clients and publishers have 24hr access to real-time statistics on how their campaigns are performing, reports on top performing products, payments or earnings accrued to date, and much more.
What is Affiliate Marketing?
Affiliate marketing is a performance based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Because it is performance based, there is virtually no risk to the advertiser as you only pay once an affiliate has delivered results.
What is Social Performance?
Social media has become the main reason why people access the internet. 93% of SA’s top brands are using Facebook as part of their marketing strategy, but who is actually getting it right? In order to maximize your social performance, your social strategy has to be in line with overall business and communication objectives. Performance and social strategy must go hand in hand.
AdMarula’s system is able to track the entire commerce journey from first click or ‘Like’ to conversion.
AdMarula adds value and transparency by:
a) providing a system and marketplace that connects online advertisers and publishers
b) assisting with the tracking, ad serving, management and administration of affiliate programs.
Each publisher in our network is manually screened and approved. In addition, our fraud control system automatically finds and denies fraudulent traffic – affiliates also have to apply to work with your program, so you always know where your ads are shown and where the traffic is coming from.