In a move to leverage the technology and creative resources needed to deliver great influencer marketing campaigns, Webfluential has embarked on a partner programme rollout, commencing October 1st in South Africa and then targeting the Middle East, Kenya and the United Kingdom. The company has already signed a partnership deal with the leading South American influencer marketing agency, Orishinal.
As a result of the partnerships, South African clients will have access to the normal Webfluential service to run their campaigns, but now also an extended overall product offering through these partners where specific execution is required – including influencer marketing strategy and production assistance on influencer campaigns. To date, strategic partnerships have been announced with a select number of South Africa’s leading content and creative agencies. These include:
SNX (previously SearchNetworx) is the second oldest brand in the incuBeta Group of digital marketing and technology companies.
The brand launched operations in 2002 and has, since then, grown to a company actively servicing a base of over 1300 clients – specifically in Small to Medium Business, industrial and manufacturing-related industries.
“Like everyone else in this digital space we’ve had our fair share of challenges,” says newly appointed Johannesburg branch manager, Walter Hoyer. “Reality is that, over the past 16 years and (literally) thousands of clients – we’ve consistently hovered around a 75%-80% client satisfaction rate and that is a statistic we are desperate to change.
The Newsroom, South Africa’s first Native Ad Marketplace, announces today the start of its demand operations in the market, along with premium publishing partners.
The company, which has entered the market earlier this year, stated its mission to help publishers bring forward more data-driven solutions and to better monetise their content assets, outside the traditional formats, largely dominated by banner advertising.
Unlike traditional display advertising, Native formats engage readers into immersive brand experiences within the context that they trust and enjoy exploring. This results in great campaign performance measured by time on site, conversion, user engagement, traffic quality and brand favorability.
How do we strike the balance between safety and freedom of speech on the Internet? Can good intentions muffle constructive content? These were the topics under discussion at the IAB SA’s recent panel discussion on Free Speech in the Digital Age.
DQ&A Media Group, along with regular series partners, Initiate International and Zomato, is proud to bring the 7th installment of its popular “Online Tuesday” events to Cape Town and Johannesburg this October.
“The theme for this month is ‘It’s an Augmented World’,” says Zaida Salie, Senior Vice President of Operations at Incubeta Group. “Our Online Tuesday events have gained substantial traction over the past year, with the Cape Town leg (on the 11th) already sold out.
Tickets for Joburg (18 October) are going really fast – and are free, of course . . . so I urge anyone interested in Augmented, Virtual and Mixed reality to book their seats as soon as possible.”
The South African Guild of Motoring Journalists (SAGMJ) is proud to announce an important new sponsorship partner to its longest running and most prestigious annual activity, the WesBank South African Car of the Year competition, or WesBank SA COTY.
AutoTrader, the number one automotive classifieds site in South Africa, has confirmed its secondary sponsorship of the WesBank South African COTY competition as digital and marketing partner, providing digital and online support for the influential competition.
“As the only competition of its kind in South Africa, the annual WesBank South African Car of the Year contest has been proudly managed by the South African Guild of Motoring Journalists with support from our loyal partners for 31 years,” says Bernard Hellberg Jr, SAGMJ Chairman and COTY convenor. “It is therefore with pride, but also with gratitude, that we welcome AutoTrader as a secondary sponsor after our naming sponsor WesBank for the 2017 South African Car of the Year competition.
Times Media has reported record web traffic numbers for TimesLIVE (www.timeslive.co.za) and
BDlive (www.BDlive.co.za) during the recent local government elections. Based on the number of unique browsers (UBs) reported by Effective Measure, TimesLIVE realised a daily record of 617,833 UBs on 4 August while BDlive proved to be SA’s most popular website in the business website category for the four days following the elections.
Riaan Wolmarans, head of digital audience development at Times Media, says the high audience numbers were a result of “extensive 24/7 elections coverage by expert journalists from the Sunday Times, The Times, Business Day, Financial Mail and the digital news team, along with an elections blog written by respected editor Ray Hartley. Augmented with multimedia content and a special elections page, TimesLIVE and BDlive experienced above-average traffic throughout elections week, as did several of our other news websites.”
Global influencer marketing platform, Webfluential, has released a new piece of technology to the market that is set to shake up the industry (again) by giving brands and influencers a whole new way to collaborate.
Pitched by Webfluential was released to the world yesterday. It allows marketers to post a brief and have influencers who match their requirements pitch their most creative concepts for branded content to the marketer.
Marketers post a brief on the Webfluential platform.