Industry News


Gumtree_5_Small-use_Vertical-01As of 20 April 2017, the country’s biggest online classifieds site, Gumtree South Africa, will be sporting a new logo as part of an ongoing and comprehensive redesign.

“Gumtree’s logo has remained unchanged since 2005, although the site has undergone major changes. Gumtree has always been an innovator in the classifieds’ space – it’s high-time that the image of the site matches the level of sophistication and development that has been rolled out behind the scenes,” says Claire Cobbledick, Head of Core for Gumtree South Africa.

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South Africa’s Advertising Standards Authority in Crisis

The Advertising Standards Authority (ASA), a respected industry self-regulatory body in South Africa, is in crisis and needs our support. It urgently requires short-term funding to keep it in business while a turnaround strategy is implemented. In partnership with a business rescue team, the ASA has identified ways in which it can improve and better serve the evolving advertising industry in future.

“Losing the ASA would be a truly sad day for not only the advertising industry, but more importantly for proponents of industry self-regulation in any form in South Africa. The ASA has served advertisers and consumers tirelessly for more than 50 years, and has always championed the highest standards of honesty and fairness across the industry. It has certainly had its issues in recent years, but these are already in the process of being resolved.” says Andrew Allison, Head of IAB SA Regulatory Affairs Council.

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New kid on the block now the biggest

Maroela Media, an Afrikaans news website who celebrates its sixth birthday in July, has surpassed all other Afrikaans websites in March 2017.

Maroela Media is now officially the biggest Afrikaans website and eighth biggest news website in South Africa. This youngster is also the only Afrikaans website under the Top 10 in South Africa.

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Independent Online signs with Lotame

In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before.

User behaviour, interests and online journeys will enrich their offering not only to their readers, but to advertisers alike. IOL’s first-party data coupled with the third-party data available on the Lotame Data Exchange (LDX) means that they can target audiences far beyond their own inventory. The LDX allows IOL to gain more knowledge about their own users and expand it by seeking out lookalike audiences from across the Internet. Through Lotame, IOL’s audience data can also now be bought by advertisers programmatically or through direct deals.

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The High Net Worth Individual Report (2017)

The High Net Worth Individual Report (2017) is brought to you by Effective Measure, IAB South Africa, and Samsung.

The findings in this survey are based on over 9,000 respondents in South Africa with internet access. The survey was delivered between September and November 2016 with the objective of determining habits, attitudes, and product ownership among High Net
Worth Individuals.

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Why CMOs should have voice search on their radar

Tich Savanhu search specialist at Clicks2Customers

The rapid increase in voice searches has given many digital marketers pause for thought. While most are playing a wait and see game, there are some obvious short-term interventions required right now.

There is an astonishingly large amount of current data and predictions on how voice is on the rise. At the moment, 40 percent of US adults are searching by voice at least once a day, and that number would be much higher for the more tech-comfortable Generation Z.  Added to this, in May last year, one in five searches on an Android app were done via speech.

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Times Media completes move to Google App Engine to power its leading business news websites

Delivers benefits of speed, reliability, security and privacy to BusinessDAY, Financial Mail, RDM and BusinessLIVE audiences

Times Media Group has completed the transition of its business news websites to a server-less architecture that runs entirely on the Google App Engine (GAE) environment. TMG is also one of the first major publishers in SA to force the HTTPS protocol across all its business websites to guarantee the authenticity of its content, and protect the privacy and security of its readers, journalists and editors.

TMG recently replatformed and redesigned all its prominent business titles, Business Day, Financial Mail and RDM, and launched the new BusinessLIVE site, with premium content options from R120 a month.

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A fool and his knowledge are soon parted

Nick SarnadasBy Nick Sarnadas, event director: Madex 2017, Specialised Exhibitions Montgomery

Hey, did you hear the one about Pope Francis shocking the world by endorsing Donald Trump for president? He even released a statement! And, oh my gosh, this story must be shared fast, far and wide, a woman stabbed her husband to death because he neglected her sexual needs (we don’t really want to go into the details, but yeah you can find the story easily enough).

Fake, fake, fake! Yet, these two stories together received almost 1,5 million Facebook engagements and are but two of the 50 top “fake news” articles of 2016 (there are a gazillion more, really.)

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RIP Tony Koenderman

Tony-Koenderman-380x475Tony Koenderman sadly passed away on Sunday 9th April.  He was a legend in the advertising industry, he was a passionate and dedicated gentleman.  Tony founded AdReview and he contributed columns in both Financial Mail and Finweek focusing on the advertising industry.  Tony was inducted to the Loeries Hall of Fame in 2015.

He is survived by his wife Christine and his children Tonya, Samantha and Gregory.  He will be sorely missed.