Industry News

Independent Online signs with Lotame

In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before.

User behaviour, interests and online journeys will enrich their offering not only to their readers, but to advertisers alike. IOL’s first-party data coupled with the third-party data available on the Lotame Data Exchange (LDX) means that they can target audiences far beyond their own inventory. The LDX allows IOL to gain more knowledge about their own users and expand it by seeking out lookalike audiences from across the Internet. Through Lotame, IOL’s audience data can also now be bought by advertisers programmatically or through direct deals.

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The High Net Worth Individual Report (2017)

The High Net Worth Individual Report (2017) is brought to you by Effective Measure, IAB South Africa, and Samsung.

The findings in this survey are based on over 9,000 respondents in South Africa with internet access. The survey was delivered between September and November 2016 with the objective of determining habits, attitudes, and product ownership among High Net
Worth Individuals.

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Why CMOs should have voice search on their radar

Tich Savanhu search specialist at Clicks2Customers

The rapid increase in voice searches has given many digital marketers pause for thought. While most are playing a wait and see game, there are some obvious short-term interventions required right now.

There is an astonishingly large amount of current data and predictions on how voice is on the rise. At the moment, 40 percent of US adults are searching by voice at least once a day, and that number would be much higher for the more tech-comfortable Generation Z.  Added to this, in May last year, one in five searches on an Android app were done via speech.

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Times Media completes move to Google App Engine to power its leading business news websites

Delivers benefits of speed, reliability, security and privacy to BusinessDAY, Financial Mail, RDM and BusinessLIVE audiences

Times Media Group has completed the transition of its business news websites to a server-less architecture that runs entirely on the Google App Engine (GAE) environment. TMG is also one of the first major publishers in SA to force the HTTPS protocol across all its business websites to guarantee the authenticity of its content, and protect the privacy and security of its readers, journalists and editors.

TMG recently replatformed and redesigned all its prominent business titles, Business Day, Financial Mail and RDM, and launched the new BusinessLIVE site, with premium content options from R120 a month.

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A fool and his knowledge are soon parted

Nick SarnadasBy Nick Sarnadas, event director: Madex 2017, Specialised Exhibitions Montgomery

Hey, did you hear the one about Pope Francis shocking the world by endorsing Donald Trump for president? He even released a statement! And, oh my gosh, this story must be shared fast, far and wide, a woman stabbed her husband to death because he neglected her sexual needs (we don’t really want to go into the details, but yeah you can find the story easily enough).

Fake, fake, fake! Yet, these two stories together received almost 1,5 million Facebook engagements and are but two of the 50 top “fake news” articles of 2016 (there are a gazillion more, really.)

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RIP Tony Koenderman

Tony-Koenderman-380x475Tony Koenderman sadly passed away on Sunday 9th April.  He was a legend in the advertising industry, he was a passionate and dedicated gentleman.  Tony founded AdReview and he contributed columns in both Financial Mail and Finweek focusing on the advertising industry.  Tony was inducted to the Loeries Hall of Fame in 2015.

He is survived by his wife Christine and his children Tonya, Samantha and Gregory.  He will be sorely missed.

Meltwater Webinar – this Thursday

Biz_Breakfast_Banner_Africa_600x200According to Steve Jobs, “Every once in while a revolutionary product comes along that changes everything.” Enter Augmented Reality (AR), a technological innovation that’s set to disrupt not only the way in which brand markets themselves, but the very nature of how we as people interact with the world around us.

Join Meltwater and the IAB Digital Summit’s AR specialist, Johan Walters of Clicks2Customers, for an interactive webinar where we’ll be diving into what augmented reality has to offer brands today, and more importantly, how you can go about leveraging it for unparalleled levels of customer engagement.  Register Now: https://goo.gl/fO2NuI

The Publisher Research Council (PRC) gears up for a busy year

PRC logoThe Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.

The PRC is a not for profit company that represents the interests of both print and online publishers in South Africa. It conducts audience and efficacy research on behalf of members, while providing research on broader media audiences for advertisers and their agencies.

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Marketing Personalisation 2.0: Growing Brand Communities

Meltwater Marketing Personalisation 2.0Register here: https://goo.gl/Ns2MqM

Real marketing personalisation is about more than just paid targeting (and re-targeting). It’s about engaging in an authentic dialogue with the people who matter most to your business – and doing so on their terms. One approach that’s emerged in response to the modern marketer’s mandate of more relevance and less intrusiveness, has been the creation of branded content “ecosystems”.  But building these semi-personalised online communities around your service or product is easier said than done – and what’s even more challenging is figuring out exactly how to make them financially viable.
Fret not however, as this Thursday you’re invited to join Meltwater and Joshin Raghubar – founder of Pan-African engagement agency, iKineo Ventures, for a free Webinar that will uncover both how to grow your brand community, as well as how to leverage it for maximum impact on your bottom line.

Training that will change your career by Webgrowth

webgrowth-training.001Webgrowth’s learning path is designed to stretch your thinking and challenge your current marketing techniques – their analytical approach to digital marketing can be used for a mom and pop shop to the most advanced corporate company in Africa.

Offering a special discount to IAB SA members, here is an upcoming course and workshop.

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