Industry News

Effective Measure South Africa Appoints Greg Mason as Country Manager

Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 2 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.

Scott Julian, Effective Measure CEO, said: “Greg joins Effective Measure at a crucial time as we work towards releasing Dashboard 2.0. His experience working with publishers and his knowledge of the South African digital ecosystem makes him an extraordinary fit for Effective Measure.”
“We are extremely pleased to be welcoming him to the Effective Measure team.”

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Starfish Greathearts Foundation launches disruptive approach to charity fundraising with interactive, iPad e-book

A first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause

Technology has aided in facilitating the disruption of every major, global industry – from taxis to hotel bookings. Today, Starfish Greathearts Foundation launches an interactive e-book, in order to turn the traditional, charity, fundraising model on its head.

Belinda te Riele, CEO of Starfish explains, ‘It is a challenge raising funds in our market, as South Africa is considered a middle-income country with less foreign aid coming through. Also, many people are experiencing donor fatigue and so we need to find more innovative ways of raising funds and to build a community of support for children’.

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Times Media and Backbone Studios score a winning goal with Supa Strikas

Backbone Studios – a joint venture between Times Media Group and Strika Entertainment – was recently recognised at the inaugural YouTube Sub-Saharan Africa Creator Awards for its popular, soccer-themed comic series Supa Strikas. At the event held in Sandton, Supa Strikas was announced as joint winner in the Comic category.

Richard Morgan-Grenville, Strika Entertainment CEO, says: “Strika and Backbone Studios have worked hard to grow this channel over the past 12 months and we see this award as recognition of that. We are very proud of the diverse global audience that Supa Strikas boasts.”
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NMP (SA) shortlisted for Google Premier Partner Awards with DriveSA paid-search campaign

Print“Making the ‘Best Search Performance’ shortlist in the Google Premier Partner Awards is great reward for the daily efforts from our campaign and account managers, who really do go above and beyond in terms of client service delivery,” says NMP (SA) Managing Director, Nic van den Bergh.

“When we launched this brand a little over a year ago we set out to achieve one common goal . . . ‘evolving digital performance’. This nomination is proof that our collective efforts are starting to pay off.”

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Google Shopping expected to significantly shift the ecommerce landscape in SA

Tich Savanhu and Andrew Smit, Clicks2Customers

Google Shopping has delivered excellent results for global brands and with a South African launch immanent, global search and digital marketing specialists, Clicks2Customers, looks at what local brands should be doing to ensure they are not left behind when the virtual doors open.


What is Google Shopping?

Google Shopping campaigns (formally referred to as Product Listing Ads) have been used effectively by international retailers since 2012. They put product images, price and business name right in front of users searching on Google, no matter what device they’re using, in essence, creating a storefront on the world’s biggest web platform.

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A marketers guide on how not to run away from big data

We are honoured to host you at our last industry event for 2016 which is taking place on Thursday the 10th of November, please find below link to RSVP. You would have received a save the date calendar invite a few weeks ago, however, you still need to RSVP the soonest you can. We promise to entertain you with the best insights on the hottest topic in the industry!

RSVP here:


Work and Play Collide in an Exciting New Online Publication

This month sees the highly anticipated launch of Engage Me, a brand new online publication, designed to showcase the challenges and opportunities faced by an ever-changing work environment.

The brainchild of Brett Smyth, founder of Dubai’s premier employee engagement consultancy, Engage Me, the new magazine looks set to serve as the ultimate resource for business leaders, HR professionals and employees alike, showcasing key trends, inspirational stories and curated insights designed to generate dialogue and improve employee engagement efforts across the Middle East and Africa.

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AR no longer the exclusive domain of the CMO

Augmented and mixed realities are significantly boosting marketing departments’ efficacy. But AR is now boldly venturing into the rest of the workplace. From HR to R&D departments, the business case for AR is not only compelling, but in many instances revolutionising the way organisations engage with internal and external customers.

Using AR to engage with customers through layered digital discovery has already been well documented. However, use cases have been concentrated in the marketing fields and, by and large, under the auspices of the CMO and CTO of large corporations.

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The Fact Foundry partners with Google to provide digital skills training to Youth of South Africa and beyond

oneafricaThe Fact Foundry is excited to announce its association with Google to provide digital skills training to youth in Southern Africa.

Google announced in early 2016 that they aim to train one million Africans across the continent, to help prepare the youth to successfully participate in the digital economy. With high numbers of unemployed youth, the training can help alleviate this current trend by fostering new entrepreneurs and work opportunities. Access to these skills and the ability to apply them will equip individuals with the necessary tools to improve their own livelihood, whilst at the same time contribute to the growth and prosperity of their communities. This vision is shared by The Fact Foundry, and is excited to be associated with Google in this endeavour.

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