Industry News

MEET PAULA HULLEY – Head of Digital & Innovation for Ogilvy CT

"Paula

The IAB talks to Paula Hulley in a series of interviews with our nine Heads of Councils.

Who are you?

I am the Head of Digital & Innovation for Ogilvy CT, Vice Chair and Head of the Agency Council at the IAB. Passionate about achieving the impossible with amazing teams and creating connected experiences that innovate with brands & consumers in a meaningful and remarkable way. Proud Mom to Céline Fantastic and grateful to an incredible support network that partner with me to do what I love every day.
#blazenewtrails

Find me on LinkedIn
ogilvy.co.za
@ogilvyct
Find me on Twitter

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Call for applications for the JAMLAB

JAMLABUp to six teams will get free working space, mentors and coaches, regular talks from industry experts, a lean start up programme to help teams develop their innovations and opportunities to pitch their ventures to donors and investors.

You can read about it on medium here or follow us on twitter @jamlabafrica or on Facebook @jamlabafrica

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2017 Internet Trends report from Mary Meeker and Kleiner Perkins Caufield Byers

Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers and a former longtime Morgan Stanley analyst, delivered her report at  Recode’s Code Conference in Rancho Palos Verdes, California. on Wednesday. Spanning 355 pages, the report documents and analyses a vast swath of tech, commerce and advertising trends, ranging from internet advertising’s gains vs. TV advertising to the rapid slowing of smartphone unit shipments.  See the report here:  http://www.kpcb.com/internet-trends

 

Clicks2Customers rebranded to NMPi as part of global growth strategy

South African digital marketing stalwart, Clicks2Customers has rebranded its local operations to NMPi as part of the group’s global re-name, as the company expands both its offering and global footprint.

Clicks2Customers, which has operated in the local market for 15 years, will begin trading as NMPi as of 30 May 2017. NMPi now has offices in Australia, the United Kingdom, the Netherlands and Switzerland, with plans to roll out the NMPi brand across its offices in Asia and the United States in the coming months.

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AutoTrader Smash Online Fraud

Autotrader desktopAutoTrader Marketplace – a game-changing new platform

South Africa’s online vehicle trading market is booming, with hundreds of private vehicles advertised online at any one point in time. But while trade is flourishing, crime continues to rise. The last SAPS report detailed 55,010 cars stolen in one year1, with a significant number arising from elecronic media fraud.

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Algorithm Agency launch new comprehensive search analysis & accountability tool

In the world of digital marketing in 2017 there is an increasing focus on transparency and performance. Since the beginning of digital advertising/marketing, a key selling point has always been measurability, yet this seldom filters through to clients in any meaningful way.

One area that this is especially an issue is in search marketing and in specific the field of SEO. For many clients, the performance of their SEO campaign remains a mystery beyond the standard (and let’s be honest) less than useful metrics like ranking position. Until now there has not been an easy and visual way to view SEO performance from a business perspective and to supply data that for a marketing manager or business owner can guide and inform actual business strategy and decisions

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AutoTrader says #ByeByePrint #HelloDigital in industry defining move

For 25 years waiting rooms and living rooms have been anchored by the thick wedge that was AutoTrader’s flagship – a magazine with pages densely packed with cars for sale from all throughout the country. This month the magazine says goodbye to the South African public; a milestone that is both an end and a bold new beginning, and goes fully digital for the first time.

AutoTrader CEO George Mienie said, “The magazine was the start of our business and was the heart of the business for 15 years before the transition to digital started in 2008. At one stage it was so popular that our printers told us we had to hold off as the magazine size was going to break the binder! In fact, there were several instances when AutoTrader was late to retail shelves as a result of it having broken the binders. But today we live in a far more exciting reality. There’s no doubt that it’s time to fully embrace the digital age.”

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