The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.
The PRC is a not for profit company that represents the interests of both print and online publishers in South Africa. It conducts audience and efficacy research on behalf of members, while providing research on broader media audiences for advertisers and their agencies.
Real marketing personalisation is about more than just paid targeting (and re-targeting). It’s about engaging in an authentic dialogue with the people who matter most to your business – and doing so on their terms. One approach that’s emerged in response to the modern marketer’s mandate of more relevance and less intrusiveness, has been the creation of branded content “ecosystems”. But building these semi-personalised online communities around your service or product is easier said than done – and what’s even more challenging is figuring out exactly how to make them financially viable.
Fret not however, as this Thursday you’re invited to join Meltwater and Joshin Raghubar – founder of Pan-African engagement agency, iKineo Ventures, for a free Webinar that will uncover both how to grow your brand community, as well as how to leverage it for maximum impact on your bottom line.
Webgrowth’s learning path is designed to stretch your thinking and challenge your current marketing techniques – their analytical approach to digital marketing can be used for a mom and pop shop to the most advanced corporate company in Africa.
Offering a special discount to IAB SA members, here is an upcoming course and workshop.
Starting in the 1940s and ‘50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars’ power and recognisability, companies first tapped into the potential of the Big Screen.
By Nick Sarnadas, event director: Madex 2017, Specialised Exhibitions Montgomery
What does your gut feel say? Well, here’s the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading. We are now living in a data analytics world – and if that does not sound as exciting as the material one decades ago, believe us (or at least the trend setters who have studied this growing technology phenomenon) data analysis will take you to the next level.
Analyse it, use it well and be set to soar! But do remember to look at solid (that’s reliable and not vague) data. Garbage in, garbage out, still applies.
Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 2 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.
Scott Julian, Effective Measure CEO, said: “Greg joins Effective Measure at a crucial time as we work towards releasing Dashboard 2.0. His experience working with publishers and his knowledge of the South African digital ecosystem makes him an extraordinary fit for Effective Measure.”
“We are extremely pleased to be welcoming him to the Effective Measure team.”
A first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause
Technology has aided in facilitating the disruption of every major, global industry – from taxis to hotel bookings. Today, Starfish Greathearts Foundation launches an interactive e-book, in order to turn the traditional, charity, fundraising model on its head.
Belinda te Riele, CEO of Starfish explains, ‘It is a challenge raising funds in our market, as South Africa is considered a middle-income country with less foreign aid coming through. Also, many people are experiencing donor fatigue and so we need to find more innovative ways of raising funds and to build a community of support for children’.
Backbone Studios – a joint venture between Times Media Group and Strika Entertainment – was recently recognised at the inaugural YouTube Sub-Saharan Africa Creator Awards for its popular, soccer-themed comic series Supa Strikas. At the event held in Sandton, Supa Strikas was announced as joint winner in the Comic category.
Richard Morgan-Grenville, Strika Entertainment CEO, says: “Strika and Backbone Studios have worked hard to grow this channel over the past 12 months and we see this award as recognition of that. We are very proud of the diverse global audience that Supa Strikas boasts.”