In the world of digital marketing in 2017 there is an increasing focus on transparency and performance. Since the beginning of digital advertising/marketing, a key selling point has always been measurability, yet this seldom filters through to clients in any meaningful way.
One area that this is especially an issue is in search marketing and in specific the field of SEO. For many clients, the performance of their SEO campaign remains a mystery beyond the standard (and let’s be honest) less than useful metrics like ranking position. Until now there has not been an easy and visual way to view SEO performance from a business perspective and to supply data that for a marketing manager or business owner can guide and inform actual business strategy and decisions
After a successful event series focusing on FinTech, Heavy Chef shifts focus to the entrepreneurs shaking things up in the African startup space. Heavy Chef will focus on those rare individuals who are making a true dent in our universe. We look at people starting things, growing things and selling things.
For 25 years waiting rooms and living rooms have been anchored by the thick wedge that was AutoTrader’s flagship – a magazine with pages densely packed with cars for sale from all throughout the country. This month the magazine says goodbye to the South African public; a milestone that is both an end and a bold new beginning, and goes fully digital for the first time.
AutoTrader CEO George Mienie said, “The magazine was the start of our business and was the heart of the business for 15 years before the transition to digital started in 2008. At one stage it was so popular that our printers told us we had to hold off as the magazine size was going to break the binder! In fact, there were several instances when AutoTrader was late to retail shelves as a result of it having broken the binders. But today we live in a far more exciting reality. There’s no doubt that it’s time to fully embrace the digital age.”
by Darsana Vijay
Brought to you by: Unmetric & Whysatisfy
An analysis of South Africa’s 50 most valuable brands revealed that 45 out of 50 brands have an active social media presence on one or more social networks. However only 36% of these brands had accounts on Facebook, Twitter, Instagram and Youtube. Most notably, Instagram was the least preferred social network for brands despite the higher than average engagement other brands experience on this platform.
Marketers the world over are in the midst of an attention war, and according to serial entrepreneur and social media guru, Gary Vaynerchuk, most of them are losing. Why, you ask? In a word: measurement.
As of 20 April 2017, the country’s biggest online classifieds site, Gumtree South Africa, will be sporting a new logo as part of an ongoing and comprehensive redesign.
“Gumtree’s logo has remained unchanged since 2005, although the site has undergone major changes. Gumtree has always been an innovator in the classifieds’ space – it’s high-time that the image of the site matches the level of sophistication and development that has been rolled out behind the scenes,” says Claire Cobbledick, Head of Core for Gumtree South Africa.
The Advertising Standards Authority (ASA), a respected industry self-regulatory body in South Africa, is in crisis and needs our support. It urgently requires short-term funding to keep it in business while a turnaround strategy is implemented. In partnership with a business rescue team, the ASA has identified ways in which it can improve and better serve the evolving advertising industry in future.
“Losing the ASA would be a truly sad day for not only the advertising industry, but more importantly for proponents of industry self-regulation in any form in South Africa. The ASA has served advertisers and consumers tirelessly for more than 50 years, and has always championed the highest standards of honesty and fairness across the industry. It has certainly had its issues in recent years, but these are already in the process of being resolved.” says Andrew Allison, Head of IAB SA Regulatory Affairs Council.
Maroela Media, an Afrikaans news website who celebrates its sixth birthday in July, has surpassed all other Afrikaans websites in March 2017.
Maroela Media is now officially the biggest Afrikaans website and eighth biggest news website in South Africa. This youngster is also the only Afrikaans website under the Top 10 in South Africa.
In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before.
User behaviour, interests and online journeys will enrich their offering not only to their readers, but to advertisers alike. IOL’s first-party data coupled with the third-party data available on the Lotame Data Exchange (LDX) means that they can target audiences far beyond their own inventory. The LDX allows IOL to gain more knowledge about their own users and expand it by seeking out lookalike audiences from across the Internet. Through Lotame, IOL’s audience data can also now be bought by advertisers programmatically or through direct deals.
The High Net Worth Individual Report (2017) is brought to you by Effective Measure, IAB South Africa, and Samsung.
The findings in this survey are based on over 9,000 respondents in South Africa with internet access. The survey was delivered between September and November 2016 with the objective of determining habits, attitudes, and product ownership among High Net