JP Kloppers – BrandsEye CEO
Starting in the 1940s and ‘50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars’ power and recognisability, companies first tapped into the potential of the Big Screen.
1948 ad featuring Roland Regan in Life Magazine
By Nick Sarnadas, event director: Madex 2017, Specialised Exhibitions Montgomery
What does your gut feel say? Well, here’s the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading. We are now living in a data analytics world – and if that does not sound as exciting as the material one decades ago, believe us (or at least the trend setters who have studied this growing technology phenomenon) data analysis will take you to the next level.
Analyse it, use it well and be set to soar! But do remember to look at solid (that’s reliable and not vague) data. Garbage in, garbage out, still applies.
Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 2 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.
Scott Julian, Effective Measure CEO, said: “Greg joins Effective Measure at a crucial time as we work towards releasing Dashboard 2.0. His experience working with publishers and his knowledge of the South African digital ecosystem makes him an extraordinary fit for Effective Measure.”
“We are extremely pleased to be welcoming him to the Effective Measure team.”
A first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause
Technology has aided in facilitating the disruption of every major, global industry – from taxis to hotel bookings. Today, Starfish Greathearts Foundation launches an interactive e-book, in order to turn the traditional, charity, fundraising model on its head.
Belinda te Riele, CEO of Starfish explains, ‘It is a challenge raising funds in our market, as South Africa is considered a middle-income country with less foreign aid coming through. Also, many people are experiencing donor fatigue and so we need to find more innovative ways of raising funds and to build a community of support for children’.
Backbone Studios – a joint venture between Times Media Group and Strika Entertainment – was recently recognised at the inaugural YouTube Sub-Saharan Africa Creator Awards for its popular, soccer-themed comic series Supa Strikas. At the event held in Sandton, Supa Strikas was announced as joint winner in the Comic category.
Richard Morgan-Grenville, Strika Entertainment
CEO, says: “Strika and Backbone Studios have worked hard to grow this channel over the past 12 months and we see this award as recognition of that. We are very proud of the diverse global audience that Supa Strikas
“Making the ‘Best Search Performance’ shortlist in the Google Premier Partner Awards is great reward for the daily efforts from our campaign and account managers, who really do go above and beyond in terms of client service delivery,” says NMP (SA) Managing Director, Nic van den Bergh.
“When we launched this brand a little over a year ago we set out to achieve one common goal . . . ‘evolving digital performance’. This nomination is proof that our collective efforts are starting to pay off.”
Tich Savanhu and Andrew Smit, Clicks2Customers
Google Shopping has delivered excellent results for global brands and with a South African launch immanent, global search and digital marketing specialists, Clicks2Customers, looks at what local brands should be doing to ensure they are not left behind when the virtual doors open.
What is Google Shopping?
Google Shopping campaigns (formally referred to as Product Listing Ads) have been used effectively by international retailers since 2012. They put product images, price and business name right in front of users searching on Google, no matter what device they’re using, in essence, creating a storefront on the world’s biggest web platform.
We are honoured to host you at our last industry event for 2016 which is taking place on Thursday the 10th of November, please find below link to RSVP. You would have received a save the date calendar invite a few weeks ago, however, you still need to RSVP the soonest you can. We promise to entertain you with the best insights on the hottest topic in the industry!
RSVP here: http://lnq.in/thoughtleaderRSVP
This month sees the highly anticipated launch of Engage Me, a brand new online publication, designed to showcase the challenges and opportunities faced by an ever-changing work environment.
The brainchild of Brett Smyth, founder of Dubai’s premier employee engagement consultancy, Engage Me, the new magazine looks set to serve as the ultimate resource for business leaders, HR professionals and employees alike, showcasing key trends, inspirational stories and curated insights designed to generate dialogue and improve employee engagement efforts across the Middle East and Africa.