The IAB talks to Andrew Allison in the first of a series of interviews with our nine Heads of Councils.
Who am I?
I’m the Chief Operating Officer of the Red & Yellow School, a Director of WPP agencies Mirum (previously Quirk) and NotNorm, and the Head of Regulatory Affairs for the IAB. I worked in Johannesburg and London as a corporate finance lawyer, before moving home to Cape Town to join Quirk as Chief Financial Officer in 2010. I’m also a qualified accountant.
Find me on LinkedIn and who’s who
The Advertising Standards Authority (ASA), a respected industry self-regulatory body in South Africa, is in crisis and needs our support. It urgently requires short-term funding to keep it in business while a turnaround strategy is implemented. In partnership with a business rescue team, the ASA has identified ways in which it can improve and better serve the evolving advertising industry in future. ASA have appointed Gail Schimmel as Acting CEO.
The IAB believes that the ASA is worth saving, and that a South African advertising industry that continues to regulate itself is far better than one which does not. We are asking all our members to be involved in the rescue strategy.
Please join us for an update on our work to create a credible, growing skills base for our industry. The IAB SA is in the process of facilitating the development of a Professional Body, which will allow recognition and standardisation of digital skills profiles and designations in the digital industry.
This is a dream job for an emotionally mature self-starter who wants to work from home, you can be based in either Cape Town or Johannesburg.
You will get to work alongside the best digital minds in the country and you will be responsible for all marketing and communications initiatives.
PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past 3 years, with various market participants both from the online & mobile publishing and agency sector contributing. This analysis has been able to effectively quantify the size of the Internet (Online & Mobile) media revenues in South Africa for the respective years.
We have received excellent feedback from the market, and as the analysis is based on actual figures, we believe that it provides realistic, reliable and trustworthy data that is useful to you and your organisation. PwC has a similar relationship in various other territories across the world and this study is therefore accepted as the most comprehensive measure of online and mobile advertising.
If you have not been participating in our previous studies, then you should no longer be left out.
Regulatory Affairs Council answer.
The winners of the IAB Bookmark Awards were announced to a packed audience of the digital industry’s finest at The Galleria, Sandton last night. South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation.
Josephine Buys, CEO of the IAB SA says, “Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening. We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”