IAB News

2017 IAB Digital Summit celebrates a turning point for digital

By Chris Borain, Chairman of the IAB SA

We have reached a critical juncture for digital, both locally and globally. Digital has evolved from one aspect of the media mix to a powerful, pervasive medium with an influence that cannot be ignored.

The PwC Media Outlook for 2016-2020 shows that mobile access has impacted several billion people in less than five years. In comparison to the 20m people impacted over 60 years by the industrial revolution, it is clear that digital is the driver for rapid change in human history. This is an exciting time, and an opportunity for publishers, brands and agencies to collaborate to create a digital landscape that is fair, measurable and constructive.

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John SaneiIAB Digital Summit powered by Accenture Interactive, click here for more info.

By John Sanei

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.

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IAB Digital Summit, powered by Accenture Interactive, champions diversity in digital innovation

Digital is the hot topic impacting all aspects of the South African consumer experience, from advertising to business.

As a high growth, vastly influential sector, digital needs to undergo ongoing and conscious transformation. The IAB SA champions diversity in digital, which is apparent in the program for the IAB Digital Summit, coming up on 16 March at The Galleria, Sandton. The speaker list is deliberately focused on providing a platform for female digital leaders, and experts of all ethnicities.

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IAB SA joins forces with leading digital agency network Accenture Interactive


IAB SA is excited to announce that it is partnering with Accenture Interactive, the biggest and fastest growing digital agency network in the world, for the third annual IAB Digital Summit, taking place on 16 March, at the Galleria in Sandton. Accenture Interactive is a prominent new player and innovator in the digital space, and its vote of confidence illustrates the growing influence of the Summit in driving digital conversation and the power of digital to achieve notable strategic results.

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Ticket sales open for 2017 IAB Digital Summit

Ticket sales opened today for the third annual IAB Digital Summit coming up on 16 March. The highly anticipated line-up features a mix of global digital heavyweights and local industry pioneers including Ferial Haffajee, Editor at Large for HuffPostSA; John Sanei, Trend Specialist and founder #Trenovate; Jessy Severins, Ad and Operations Manager for Gumtree; and Lee Naik CEO for TransUnion Africa. Speakers will continue to be announced over the next few weeks.

While this promises to be the best Summit to date, ticket prices remain unchanged thanks to partnerships with heavy-hitting sponsors.

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Judging begins for IAB SA Bookmark Awards 2017

bookmarks-banner-save-the-dateThe entries are in, the coffee’s been brewed. South Africa’s leading industry players have begun to judge which contenders will scoop a coveted Bookmark Award in 2017. This round will be concluded by 13 February. The team of judges, led by Jury President John Dixon, features more diverse digital leaders than ever before.

CEO of IAB SA, Josephine Buys says “This year’s judging team has expanded to include essential players in the digital landscape including gamers, innovators, engineers and social media experts.”

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IAB SA: Message from the CEO

jb_iabJosephine Buys, CEO IAB SA

For many, 2016 was a year of tumultuous change.  For IAB SA, we saw several changes of our own.

Jarred Cinman, the first IAB SA chairperson, stepped down. Three years ago, Jarred was instrumental in the agreement reached with IAB Global to evolve the then Digital Media & Marketing Association into the first IAB on the African continent, one of over 40 chapters worldwide. Jarred has been a source of personal strength and a mentor to me in my onboarding and I will be forever grateful for his guidance and support in navigating this often challenging, always exciting role.

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IAB Education 2017 – contribute now and score Skills Development and Responsible Social Marketing BEE Points for 2016!

cpd1As 2016 draws to a rapid close, we are thrilled to announce that the IAB SA will be taking an active role in education, learning and development in 2017.

We will not become a training institution, but rather, will partner with those providers already in the industry to achieve several strategic goals including the need to provide a mechanism for us to create a greater awareness of interactive advertising and marketing as a profession and, in doing so, to drive professionalism, ethics and discipline within our industry; to encourage transformation of the sector by actively participating in industry Learnerships; professional qualification and Continuing Professional Development (“CPD”); further to play an active role in advocacy for the industry amongst our customers and to actively participate in the crucial role of Responsible Marketing.

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