By Chris Borain, Chairman of the IAB SA
We have reached a critical juncture for digital, both locally and globally. Digital has evolved from one aspect of the media mix to a powerful, pervasive medium with an influence that cannot be ignored.
The PwC Media Outlook for 2016-2020 shows that mobile access has impacted several billion people in less than five years. In comparison to the 20m people impacted over 60 years by the industrial revolution, it is clear that digital is the driver for rapid change in human history. This is an exciting time, and an opportunity for publishers, brands and agencies to collaborate to create a digital landscape that is fair, measurable and constructive.
IAB Digital Summit powered by Accenture Interactive, click here for more info.
By John Sanei
As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.
Digital is the hot topic impacting all aspects of the South African consumer experience, from advertising to business.
As a high growth, vastly influential sector, digital needs to undergo ongoing and conscious transformation. The IAB SA champions diversity in digital, which is apparent in the program for the IAB Digital Summit, coming up on 16 March at The Galleria, Sandton. The speaker list is deliberately focused on providing a platform for female digital leaders, and experts of all ethnicities.
IAB SA is excited to announce that it is partnering with Accenture Interactive, the biggest and fastest growing digital agency network in the world, for the third annual IAB Digital Summit, taking place on 16 March, at the Galleria in Sandton. Accenture Interactive is a prominent new player and innovator in the digital space, and its vote of confidence illustrates the growing influence of the Summit in driving digital conversation and the power of digital to achieve notable strategic results.
Ticket sales opened today for the third annual IAB Digital Summit coming up on 16 March. The highly anticipated line-up features a mix of global digital heavyweights and local industry pioneers including Ferial Haffajee, Editor at Large for HuffPostSA; John Sanei, Trend Specialist and founder #Trenovate; Jessy Severins, Ad and Operations Manager for Gumtree; and Lee Naik CEO for TransUnion Africa. Speakers will continue to be announced over the next few weeks.
While this promises to be the best Summit to date, ticket prices remain unchanged thanks to partnerships with heavy-hitting sponsors.
The entries are in, the coffee’s been brewed. South Africa’s leading industry players have begun to judge which contenders will scoop a coveted Bookmark Award in 2017. This round will be concluded by 13 February. The team of judges, led by Jury President John Dixon, features more diverse digital leaders than ever before.
CEO of IAB SA, Josephine Buys says “This year’s judging team has expanded to include essential players in the digital landscape including gamers, innovators, engineers and social media experts.”
When: 16th March 2017
Where: The Galleria, Sandton
How: Tickets will go on sale in the last week of January.
Who: Contact Michelle on email@example.com for further information.
We look forward to seeing you there!
Josephine Buys, CEO IAB SA
For many, 2016 was a year of tumultuous change. For IAB SA, we saw several changes of our own.
Jarred Cinman, the first IAB SA chairperson, stepped down. Three years ago, Jarred was instrumental in the agreement reached with IAB Global to evolve the then Digital Media & Marketing Association into the first IAB on the African continent, one of over 40 chapters worldwide. Jarred has been a source of personal strength and a mentor to me in my onboarding and I will be forever grateful for his guidance and support in navigating this often challenging, always exciting role.
As 2016 draws to a rapid close, we are thrilled to announce that the IAB SA will be taking an active role in education, learning and development in 2017.
We will not become a training institution, but rather, will partner with those providers already in the industry to achieve several strategic goals including the need to provide a mechanism for us to create a greater awareness of interactive advertising and marketing as a profession and, in doing so, to drive professionalism, ethics and discipline within our industry; to encourage transformation of the sector by actively participating in industry Learnerships; professional qualification and Continuing Professional Development (“CPD”); further to play an active role in advocacy for the industry amongst our customers and to actively participate in the crucial role of Responsible Marketing.