IAB News

IAB in the MIXX in New York

The 2014 IAB MIXX Conference, the digital centrepiece of Advertising Week New York, opened at the end of September with a look back from Randall Rothenberg, president and CEO of the IAB.

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SA Mobile Report August 2014

Samsung beats BlackBerry in South African smartphone battle

Effective Measure (EM), the leading provider of media planning and audience profiling solutions, has in conjunction with the IAB South Africa released the latest analysis of South Africa’s escalating mobile and data usage and growing smartphone adoption.

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