IAB News

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IAB SA member advisory

We advise members to be on high alert as two of our agency member companies have recently been targeted by fraudsters posing as clients, asking the companies to change their banking details in order to divert funds. 

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IAB appoints Josephine Buys as country manager

Media and marketing pioneer Josephine Buys (née Swainbank) has been appointed country manager of South Africa’s media industry’s digital body the IAB (Interactive Advertising Bureau) from June 1 2014.

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DigiChat with Andrea: online audience measurement in SA

Much confusion lies in the measurement of South Africa’s online audience. Unique browsers, page impressions, unique users … numbers and explanations are often bandied around with flair but with little understanding of the difference between the numbers, how they’re derived or what they mean.
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