IAB News

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The missing Effective Measure panel data

Jarred Cinman, chairman of the IAB SA, responds to an article arguing that the IAB SA’s measurement data, supplied via Effective Measure, is ‘flawed’ as it excludes global publishers.

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Native advertising takes off in SA

Over the past six months, native advertising has become an increasingly large part of the digital advertising ecosystem, appearing in different forms and shapes across publishers.

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IAB extends Bookmarks deadline one last time

If you’ve still been procrastinating over which piece of work to enter for the 2015 IAB Bookmarks, you’re in luck – we’ve extended the deadline one last time! You can now submit your entry by Monday December 1 2014.  

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Industry heavyweights to judge IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories.

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10 top tips for winning an IAB Bookmark Award

So you have your speech ready, outfit picked out and you’ve arranged a designated driver for the after-party. Check, check and check. Now for putting the final touches on that one last detail: your winning entry.

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