The Interactive Advertising Bureau (IAB) of South Africa, formerly the DMMA, has collaborated with the AAA School of Advertising to develop and offer the most comprehensive accredited Digital Media Marketing course available to South African digital marketing professionals and students.
After a rigorous tender process, the Interactive Advertising Bureau (IAB) of South Africa, formerly known as the DMMA, has reappointed Effective Measure as its online audience measurement supplier.
The Interactive Advertising Bureau (IAB) South Africa, formerly known as the DMMA, has selected Effective Measure as the country’s online audience measurement supplier, following a rigorous competitive tender.
We advise members to be on high alert as two of our agency member companies have recently been targeted by fraudsters posing as clients, asking the companies to change their banking details in order to divert funds.
Media and marketing pioneer Josephine Buys (née Swainbank) has been appointed country manager of South Africa’s media industry’s digital body the IAB (Interactive Advertising Bureau) from June 1 2014.
Much confusion lies in the measurement of South Africa’s online audience. Unique browsers, page impressions, unique users … numbers and explanations are often bandied around with flair but with little understanding of the difference between the numbers, how they’re derived or what they mean.
Youth agency Livity Africa is launching an innovative training opportunity, in association with Google and the IAB SA, which offers young people coaching in digital and social media skills to help equip them for a digital career.
The Bookmarks Awards will move to February 2015 and be relaunched as The IAB Summit & Bookmarks Awards, IAB SA chairman Jarred Cinman has announced.
It was great to have such a strong judging panel for these awards, with a very diversified mix of experience coming from various types of agencies.
“The Digital Revolution is over. We won.” – Randall Rothenberg, CEO, IAB, 2013