IAB News

Meet Mpho Maseko – Brand Council for the IAB

Mpho Maseko

The IAB talks to Mpho Maseko in a series of interviews with our nine Heads of Councils.

Who are you?

I have been operating in the Marketing and Communication field for more than 10 years. I have worked both on the agency and client side of life having started my career as a Public Relations intern for David Barritt & Company.
I have worked in the advertising industry, in a client services and strategy development role.
I have honed in on my event managing skills for both small and large scale events through my role as PRO at the Gauteng Legislature.
I’m a lover of a life who is fascinated by most humans. My superpower is my ability to stay curious and to always strive for nirvana.

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Meet Fiona Buchner –Transformation and Education Council

Fiona Buchner

The IAB talks to Fiona Buchner who is the Transformation and Education coordinator and support to the chairman of the council.

Who are you?

I am the Transformation and Education coordinator at the IAB. I am also a Marketing Strategist with over 20 years’ experience in marketing, the vast majority of which has been in the digital space having started my career in digital, being the Brand Executive for www.jobs.co.za and moving onto work on Liberty Life’s Ecommerce venture, becoming Managing Director of Peppers ad Rogers Group South Africa, working for Osiris as Head of Retention Marketing for 15 of their international online brands and heading up South African Tourism eMarketing division before leaving the corporate environment to run my own consulting company. In my consulting capacity, I have worked on numerous brands – online and traditional, both from an agency side, a customer side and as a strategic business facilitator.

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MEET DR IS OUPA MONAMODI – CHAIRMAN OF THE TRANSFORMATION AND EDUCATION COUNCIL

DR Oupa MonamodiThe IAB talks to Dr IS Oupa Monamodi in the second of a series of interviews with our nine Heads of Councils.

  • Who are you?  I am Dr IS Oupa Monamodi.  I am the Non-Executive Chairman of WPP Protea Investment Holdings and the WPP Group BEE Trust, and I hold a similar role for the Smollan Group SA, as the Non-Executive Chairman of the Tshimedzwa Investment Holdings and the Smollan BEE Trust. I have previously worked in the IT Industry, studied and worked in academia in the USA, and served as the CEO of Uthingo Management the first operator of the South African National Lottery.
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IAB SA is forming a digital professional body – get involved in the Johannesburg event

Jhb invitePlease join us for an update on our work to create a credible, growing skills base for our industry.  The IAB SA is in the process of  facilitating the development of a Professional Body, which will allow recognition and standardisation of digital skills profiles and designations in the digital industry.

We know that our members, and the broader publishing, marketing, advertising and communications industries need credible, reliable digitally skilled individuals, and we want to enable them to confidently choose to employ professionals who are accountable to a Professional Body for their guaranteed competence and ethics.

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Meet Andrew Allison – Head of Regulatory Affairs Council

Andrew-AllisonThe IAB talks to Andrew Allison in the first of a series of interviews with our nine Heads of Councils.

Who am I?
I’m the Chief Operating Officer of the Red & Yellow School, a Director of WPP agencies Mirum (previously Quirk) and NotNorm, and the Head of Regulatory Affairs for the IAB. I worked in Johannesburg and London as a corporate finance lawyer, before moving home to Cape Town to join Quirk as Chief Financial Officer in 2010. I’m also a qualified accountant.

Find me on LinkedIn and who’s who

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Advertising Standards Authority Needs You Now!

ASA

The Advertising Standards Authority (ASA), a respected industry self-regulatory body in South Africa, is in crisis and needs our support. It urgently requires short-term funding to keep it in business while a turnaround strategy is implemented. In partnership with a business rescue team, the ASA has identified ways in which it can improve and better serve the evolving advertising industry in future.  ASA have appointed Gail Schimmel as Acting CEO.

The IAB believes that the ASA is worth saving, and that a South African advertising industry that continues to regulate itself is far better than one which does not.  We are asking all our members to be involved in the rescue strategy.

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IAB SA is forming a digital professional body – get involved

You are invitedPlease join us for an update on our work to create a credible, growing skills base for our industry.  The IAB SA is in the process of  facilitating the development of a Professional Body, which will allow recognition and standardisation of digital skills profiles and designations in the digital industry.

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IAB SA is looking for a junior/mid marketing communications manager

This is a dream job for an emotionally mature self-starter who wants to work from home, you can be based in either Cape Town or Johannesburg.

You will get to work alongside the best digital minds in the country and you will be responsible for all marketing and communications initiatives.

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IAB South Africa/PwC Online Adspend Study Have you been left out?

PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past 3 years, with various market participants both from the online & mobile publishing and agency sector contributing.  This analysis has been able to effectively quantify the size of the Internet (Online & Mobile) media revenues in South Africa for the respective years.

We have received excellent feedback from the market, and as the analysis is based on actual figures, we believe that it provides realistic, reliable and trustworthy data that is useful to you and your organisation.  PwC has a similar relationship in various other territories across the world and this study is therefore accepted as the most comprehensive measure of online and mobile advertising.

If you have not been participating in our previous studies, then you should no longer be left out.

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