IAB News

Bookmarks 2018 entry deadline extended to 24th November

Bookmarks extension deadline, Pic for PR

The Bookmark Awards 2018 are off to a fantastic start and the entries are flowing in. We’re very excited to see all the attention to detail and time that’s being put in.

That said, we realise that this time of the year can be pretty manic as everyone is no doubt trying to wrap everything up for year end, which puts extra strain on the time and resources needed to pull together a winning submission.

In the interest of ensuring everyone gets ample time to submit their entries, IAB has made an unprecedented decision to extend the entry deadline by one more week. Please be aware that the eligibility period remains the same – all campaigns must have been flighted up to 17th November 2017.

This is the FINAL extension and no entries will be accepted after midday on 24th November 2017.

Good luck with your entries for #Bookmarks2018

For more information go to www.thebookmarks.co.za


On 31st October 2017, IAB SA held its Annual General Meeting via video conference in both Johannesburg and Cape Town, courtesy of Native VML.

The heads of each of the IAB councils presented progress made in the past year and touched on objectives for the upcoming year.

One common theme was that each council looks forward to another active year ahead as excitement builds around the upcoming AB Digital Summit, firmly establishing itself as the premier digital event on the African continent, followed by the 10th Annual Bookmark Awards on the 1st March 2018

Some key highlights from the AGM

The Publisher Council held its first fake news and brand safety round table in October, with several high profile participants (including Agency member representatives) collaborating in this important digital dialogue. This inaugural task team agreed to ongoing discussion and solution orientated progress, promising regular content to be developed and shared with members.

The council offered special thanks to Izak Minnaar, for representing IAB as a signatory to the Issue Paper on Perspectives on universal free access to online information in South Africa, focusing specifically on free public wi fi and zero-rated content. IAB’s collaboration and support for ASA and PCSA and supporting the fight for a free press remains an ongoing focus for the Publisher Council.

The Agency Council reported much valued support from a wide cross-section of volunteers focussing on education, guidelines and benefits, including understanding best practice and common issues facing the agency members.  The council’s initiatives include salary benchmarking, discussions around pitch guidelines and collaborations with other trade bodies. This council was also instrumental in putting together the categories, criteria and judging panel nominees for #Bookmarks2018

The Marketing Council announced plans to merge the Brand and Marketing Councils to increase efficiencies and avoid duplication of effort. Key focus on the upcoming launch of the newly designed IABSA.net website with thanks to several councils for this collaborative effort to create a more user friendly and member orientated website which IAB hopes will become the go-to digital portal for South Africa’s digital media and marketers. Exciting additions such as members area with exclusive access to business tool kits, legal documents and more will be revealed when the site launches before the end of November 2017.

Members were updated on the ongoing development of the Professional Body to designate ‘Digital Professionals’.  IAB issued a call for support on provincial board nominations and participation in the Transformation & Education Council’s upcoming designation workshops to facilitate and accelerate the enablement of transformation and education in the digital industry.

Finalisation of the RFP and presentations to the Measurement Council will conclude the measurement tender process, and an announcement will be made to members before the end of 2017.

The Research Council announced the final version of the 2016 online adspend report in conjunction with PwC.  It was released earlier this week to media and members and is now available to IAB members on request from hello@iabsa.net. IAB’s Research Council will be hosting a workshop early December during which role players will be invited to participate in a discussion on the challenges and opportunities in ensuring a robust report for 2017 by outlining and agreeing top-line outcomes for the report to be meaningful and meet stated objectives.

The new Head of Regulatory Affairs Council, Pria Chetty, was announced. Special thanks and acknowledgement were given to Andrew Allison who is stepping down after more than four years of valued voluntary service. The council reported on several critical legislative submissions and successes this year. These will be detailed in full, along with more details on all of the above mentioned highlights during our year end review for IAB members.

The IAB SA Regulatory Affairs Council appoints new Chair

Pria Chetty, RAC, new Chair
The IAB would like to say a very special thank you to Andrew Allison for playing an instrumental role in the progress the Regulatory Affairs Council has made while he has been at the helm for the past several years. He has been relentless in achieving the RAC’s objectives as well as committed and dedicated to the IAB, the RAC and its council members.

As Andrew steps down, IAB SA is delighted to welcome Pria Chetty as the newly appointed Head of the RAC. As Pria has been a valued contributor to this critical IAB council for the past two years, this is a natural fit as Andrew moves out of the role.

On accepting the voluntary role, Pria Chetty says  “Working with the RAC over the last few years has been exhilarating. It’s a powerful team, both in their depth of industry experience and their commitment to serving their sector. As the RAC we have seen successive significant developments in digital law and policy and there is no sign that this trend will not continue. Given the efforts of the team, and stewardship of Andrew, the RAC has earned a seat at the decision table and I don’t take this seat lightly.”

“With ICT policy setting for decades to come before us, and critical changes to content regulation, privacy and copyright law in flux, we can’t lose momentum. We will also be looking to get closer to the other Councils to better align our regulatory efforts with the IAB’s broader strategic agenda and grow the library of legal insights available to the members. We urge all members to think of us as their friendly neighbourhood Regulatory Affairs Council and start engaging with the team,” adds Pria.

Andrew, who remains a valued and committed volunteer on the council says “Pria has been an invaluable member of our small but effective RAC in recent years, and I’m thrilled with her appointment as the new Council Chair. She has been instrumental in driving a lot of the initiatives that the IAB has been involved with, and both the Council and the IAB will benefit tremendously from her leadership going forward. I personally look forward to remaining an active member of Pria’s Council, and to helping her as much as she has helped me.” he concludes.

Marketing Disruptions 2018 – SA

Book by 30 Nov 2017 and receive 20 % discount off standard delegate price negotiated for you by IAB i.e. pay R3,960 excl vat

Marketing Mix postBryanston Country Club, Sandton 7 Mar & Sports Science Institute, Newlands, Cpt 8 Mar

 A unique briefing which will greatly influence your strategic planning; organised by UCT Unilever Institute and Marketing Mix Conferences.                                                                                  

Reading the signals is critical to business survival.  Technology innovation is dominating, or should be, our business and consumer lives.  This briefing will stimulate your innovative thinking about developing lower cost solutions while protecting profit margins.   We have developed a program of topics  and identified speakers who have consistently proven their ability to read signals and keep one step ahead of their competitors.  Each speaker will identify quick-win opportunities to stimulate your thinking and enhance your ROI.

08h20 – 09h00
Creating a disruptive marketing culture within your business – a model that will lead to greater ROI in an uncertain environment – 6 responses to current forces of change
*  Lowest-denominator strategy. Cost-cutting rather than innovation.
*   AI (Artificial Intelligence) to become the consumer of Big Data.
*   Micro-segmenting brought on by the digital age. Thinning markets require fatter segments.
*  Proliferation of marketing assets. Practical examples on how to think like an “Asset Manager.”
    rather than a “Content Creator”.
*  Smart Centralization. Marketers think that more agencies on their business means more specialists. Actually, the opposite is true, you get fewer pecialists and a poor quality strategic product.
*  Metrics that Matter Most. A new model for KPIs called the 3 fundamentals KPI.
Wayne Bishop, MD, PHD Media (Jhb & Cpt)

09h05 – 09h45
Beyond traditional marketing > using technology and creative interpretation > Creating value for brands
The key focus areas for digital disruption are that it is not a marketing thing, it affects the entire business.
*  Usefulness – There are increased opportunities for brands to create a dialogue that consumers feel is valuable, beyond the price point of the product and service they traditionally communicate.
*  The internet of things – Everything in time will be ‘connected’ allowing us to gain a wider set of intelligence and behavioural data about the consumer. 
*  Beyond marketing – Applying technology internally to drive business efficiencies.
*  The reality of data – The big buzzword that hasn’t yet returned the hype.
Pete Case, National Chief Creative Officer, Ogilvy SA (Jhb & Cpt)

09h50 – 10h25
Breakthrough marketing – panel debate
*  Three eminent marketers will comment on key points from the disruptive culture and technology briefings.
Brenda Koorneef, Marketing Strategist (former Marketing Director, Tiger Brands) (Jhb & Cpt)
Andrew Plastow, General Manager, Duracell, A Berkshire Hathaway Company (Jhb & Cpt)

10h25 – 10h45 coffee & networking 

10h45 – 11h20
Increasing brand engagement through behavioural economics
*  The role of emotion in decision-making and brand engagement.
*  Irrationality of consumers Vs rational marketing efforts.
*  Dual system thinking and a new model for brand loyalty.
Sarina de Beer, Ask Afrika (Jhb & Cpt)

 11h25 – 12h05
The Age of the Afripolitan
*  Culture & its evolution and expression in modern behaviour.
*  Community and its manifestation in modern group social behaviour.
*  KasiNomics – economics of the streets, informal money streams.
*  Social stratification – extremes of income, education, housing.
*  The evolution of Language – Soshanguve, an African dialect?  
*  An African Frenzy – the extreme pace of change & adoption of modern in an African way.
GG Alcock, CEO & Author, Minanawe (Jhb & Cpt)

12h10 – 12h45
Social media disruption – live messaging and collaborative social moments – BE PREPARED
Five years after organic social media died and advertising took over, brands still pretend they are building relationships via posting. The data has always disagreed.
*  Users increasingly prefer real-time private messaging to asynchronous public social posting.
*  Brands have to automate so they can hold individual conversations at scale.
*  Chatbot messaging is personalised, conversational and real-time, and is now delivering serious value to brand sales, CRM teams, and their customers.
*  A customer service strategy seeking increased customer engagement and reduced costs has to have a chatbot messaging component.
Godfrey Parkin, CEO, Britefire (Jhb & Cpt)                                                                                                                          

12h45 – 13h35 lunch

13h35 – 14h10
Understanding – Understanding” Comprehend how consumers process information to create more effective communication
* 90/10 principal: How Social Media has changed the game for experiential.
* Talka-what-aby? What’s more important, wagging tongues, or ringing tills?
* Snap out of it: Cool disruptive campaigns that work.
* That warm fuzzy feeling: Unravelling universal human truths to your advantage
Cas Dreijr, MD, BE Salt (Topic confirmed) (Jhb  & Cpt)

14h15 – 14h50
Leveraging data and intelligence to define the target market and product offerings
*  In order to be successful it needs C-suite focus, attention and buy-in.
*  It is about data, and how this informs insights and analytics.
*  It is about your customer – customer centricity is a mind-set, not a digital app.
*  It is a process, not a project.
Richard Mullins, MD, Acceleration (Jhb & Cpt)

14h55 – 15h30
In these tough economic times how should we talk to our consumers to maintain category and brand relevance?
*  How are the economic pressures influencing purchasing behaviour and brand preferences?
*  What are the hidden opportunities and how can we utilise these effectively?
Esti Prinsloo, Consumer Research Director, AC Nielsen (Jhb & Cpt)                                                                        

Conference closes 15h30

Standard delegate rate is R4,950 excl vat
Book by 30 Nov and receive R990 off delegate rate i.e. only pay R3,960 excl vat

Click here to register for JOHANNESBURG 

Click here to register for CAPE TOWN

Enquiries: Sharon Angus-Leppan | T: 021-7908147 | E: sharon@marketingmixconferences.co.za

IAB extends the Bookmarks entry deadline


Bookmarks 2018, Deadline Extended banner 2


As excitement mounts around the upcoming 10th Annual Bookmark Awards 2018 and we see the emergence of new categories and judges to accommodate the shift in the digital media space, IAB SA is extending the entry deadline for #Bookmarks2018 to the 17th November 2017.*

“This extension will provide the digital industry with additional time to submit comprehensive, detailed entries that will showcase diversity, engagement and commitment to the growth and evolution of the digital space that we are all experiencing,” says IAB SA CEO, Josephine Buys “As entries pour in, the jury panel is being finalised and we are almost ready to announce who they are. The jury selection has been a progressive exercise, resulting in diversity in the nominations, with both the tech savvy newbies to the industry and stalwarts of the industry populating the panel, making it a very balanced and forward thinking group of judges,” adds Buys.

The finalists will be announced in the new year and the ceremony will take place on 1st March 2018 at The Empire Venue, Parktown, Johannesburg.

* In line with extending the entry deadline we are also extending the eligibility of the campaign period from 12th November 2016 to 17th November 2017. 

For the full list of categories for 2018 go to thebookmarks.co.za



IAB proudly supports the Association for Progressive Communications (APC) with the assistance of Applied Law & Technology (Pty) Ltd, and in collaboration with ourselves and the South African National Editors’ Forum (SANEF) on the launch of the issue paper addressing perspectives on universal free access to online information in South Africa: Free public Wi-Fi and Zero-Rated content.

The purpose of this issue paper is to examine the background and legal frameworks that support a right to universal free access to online information, with a specific focus on the South African context. In particular, this paper will explore two key mechanisms for how universal free access to online information can be achieved – through basic minimum levels of access to free public wi-fi, and through zero-rated content. Click here to access the Issue Paper. Issue Paper – Perspectives on universal free access to online information in South Africa. (FINAL)

Bookmarks-Logo-2018 (from Caxton)

Bookmarks 2018 entries now open


Entries for the 10th annual IAB SA Bookmark Awards opened today for the digital media industry. Entry forms and more detailed entry information available on thebookmarks.co.za website. Entries close on 3 November 2017.

Set to take place on 1 March 2018, the IAB Bookmark Awards has unequivocally set the benchmark as the ‘Digital Oscars’ of South Africa, recognising top talent in the digital industry over the past decade. 2018 sees the introduction of new categories and a new Jury President, Jerry Mpufane.

The Bookmark Awards 2018 key focus is about embracing diversity across the board. The Awards focus on recognising excellence in the industry relating to creativity, high impact digital executions and powerful brand building campaigns that deliver measurable results.

“The Bookmarks aim to reward those brands that are doing a fantastic job at exciting consumers and driving business results,” says Jerry Mpufane, Jury President, The Bookmark Awards 2018.

#Bookmarks2018 continues to push boundaries and expand on the definition of digital advertising, growing existing categories as well as embracing and reflecting on the evolving digital media landscape.

“We look forward to seeing the ultimate showcase of the most exciting brand communications the marketplace has seen in the last year,” adds Mpufane.

Entries close on 3 November 2017. Let your hard work be counted in South Africa’s largest digital industry awards and gain worldwide recognition. For more information on the entry categories, rules and entry tips visit thebookmarks.co.za

AGM logo 4


Notice is hereby given of the Annual General Meeting of the members of the IAB SA
from 9am – 12 noon on Tuesday 31 October 2017 at the places indicated below:

Native VML Sandton
Innesfree View
Cnr Katherine Street & Harris Road


Native VML Cape Town
G12 Old Castle Brewery Complex
6 Beach Road
Cape Town

for the following purposes:

  • To confirm the Board of Directors;
  • To approve the appointment of the new Chair of the Regulatory Affairs Council;
  • To report on the activities and decisions of the Board of Directors since the previous Annual General Meeting, including reports of Councils; and
  • To report on the financial performance of the company and present the draft budget for 2018


RSVP:  Kindly respond in writing to katharine@iabsa.net by Friday 27 October 2017

The IAB SA is going out to tender on its digital measurement contract for the period of April 2018 – March 2021

Digital Measurement contract

IAB SA Digital Measurement

We invite all IAB members, and other external suppliers to submit a response to this RFP if they are interested

in bidding.

Please mail ryan@bmi-t.co.za (and CC Yvette van Rooyen yvette@iabsa.net) for a copy of the RFP.

The deadline date for submission of written responses is 11:59pm on October 24th 2017.

The IAB SA is dedicated to improving the digital measurement currency in South Africa, and we welcome submissions from all interested parties.

Jerry Mpufane

IAB SA welcomes new Jury President for 2018 Bookmarks

As the IAB SA celebrates its 10th annual Bookmark Awards, it bids farewell to longstanding Jury President John Dixon, who has served for the past four years, and welcomes Jerry Mpufane as Jury President for the #Bookmarks 2018.

“I am personally honoured to be able to lead the Bookmarks in the Jury President role. It is my sincerest hope that my varied experience, having judged at many creative festivals, will add depth to an already strong jury line-up,” says Mpufane.

This year represents a phenomenal landmark for The Bookmarks as it approaches its 10th year as SA’s most coveted awards ceremony in the digital marketing and media industry.

The Bookmarks rewards excellence in digital and recognises the powerful impact interactive has on the overall marketing mix.

“The Bookmark Awards sets the benchmark for the industry by celebrating award-winning work that inspires and educates the market about the power to build brands through creative, high-impact digital executions that deliver measurable results,” says Mpufane.

The digital landscape has evolved extensively over the last decade and the awards have brought together a diverse group of forward thinking, digitally-savvy ad agencies, brands and publishers to celebrate SA digital’s best in class.

Says Dixon, “It’s been a pleasure to serve as Jury President over the last four years. In that time, we’ve seen the Bookmarks continual growth in terms of entries, new categories and reputation. I’d like to thank the Jury Chairs and all the judges who have served along with me for their personal sacrifice.”

This year’s Bookmark Awards will place a special emphasis on the diversity of industry skill sets. In order to enrich the jury panels, we are including industry specialists in the more technical categories that have been introduced.