IAB News

IAB South Africa/PwC Online Adspend Study Have you been left out?

PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past 3 years, with various market participants both from the online & mobile publishing and agency sector contributing.  This analysis has been able to effectively quantify the size of the Internet (Online & Mobile) media revenues in South Africa for the respective years.

We have received excellent feedback from the market, and as the analysis is based on actual figures, we believe that it provides realistic, reliable and trustworthy data that is useful to you and your organisation.  PwC has a similar relationship in various other territories across the world and this study is therefore accepted as the most comprehensive measure of online and mobile advertising.

If you have not been participating in our previous studies, then you should no longer be left out.

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Winners announced for the IAB Bookmark Awards 2017

The winners of the IAB Bookmark Awards were announced to a packed audience of the digital industry’s finest at The Galleria, Sandton last night. South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation.

Josephine Buys, CEO of the IAB SA says, “Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening. We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”

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A connected digital society is critical for Africa to thrive

lee naikBy Lee Naik, CEO of TransUnion Africa

Technology developments have had a profound effect on emerging economies in Africa. The widespread adoption of mobile phones, in particular, has seen a proliferation of new and innovative ways for businesses to reach and engage their customers, and for governments to provide services to their citizens. In other parts of the world, we talk about technology with reference to disruption – the disruption of communication methods, business models, even entire industries. Given the dramatic changes we’re seeing closer to home, it’s perhaps more accurate to frame the conversation in terms of transformation.

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Accenture Interactive announces keynote speaker for IAB Digital Summit

Didier UljaszAccenture Interactive, Diamond Sponsor for the IAB Digital Summit, has announced that Didier Uljasz will be the keynote speaker at the IAB Digital Summit 2017. Uljasz, Managing Director at Accenture Interactive, is the Head of the agency’s Personalisation practice across EALA and Digital Marketing Lead for Middle East, Africa, Russia and Turkey. He will bring deep experience on channeling detailed customer data for tangible business impact.

With his background as a data scientist, Uljasz has worked with global clients on several large-scale digital transformation programs in sectors spanning retail, automotive, telecoms, media and banking. These engagements often have the common objective to transform big data into actionable insights that lead to value for businesses and their customers.

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Global and local thought leaders gather at the IAB Digital Summit

The IAB Digital Summit, powered by Accenture Interactive, is where digital, business, advertising and content converge. On 16 March 2017, at The Galleria Sandton, a heavy-hitting panel of local and international experts in each field will gather to have a dynamic, interactive discussion on the future and influence of digital in our country.

Says IAB SA CEO, Josephine Buys, “In just one day, Summit attendees will be exposed to some of the latest digital trends, techniques and insights that will have an impact on their business immediately and for years to come. If digital touches any aspect of your business, this is a critical event to attend.”

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