Email Marketing Benchmark Report 2015
This email marketing benchmark report was conducted by Everlytic, a marketing software company that manages campaigns and communication across email and mobile channels.
The report presents hard data in the form of open rates, click-to-open rates, click rates, and complaint rates, and many more metrics targeted towards a South African audience. Everlytic analysed a billion emails sent by industry and message types. For more detailed insights, download the Benchmark Survey.